Jo Jackson is the Managing Director of Protein®, the creative agency and media network known for connecting brands with its global audience of cultural influencers.
For the last eight years she has been creating brand strategies and marketing campaigns for clients including Samsung, Adidas, Diageo and the Bacardi Group.
Having previously co-founded both the award-winning independent fashion and design boutique Beyond the Valley, and a fashion marketing agency together with branding specialists 'i-am' Associates, Jo regularly appears on judging panels including Coolbrands, Superbrands and the Courvoisier Future 500 Network.
Born and bred a stone's throw from London's Oxford Circus, Jo's obsession with the world of fashion brands and marketing was inevitable. It also explains her weakness when it comes to buying shoes.