Syrian with a Derby twang.*
No correct way to pronounce surname.
Creative Strategist and Associate Director at Hill+Knowlton Strategies in London.
Ex Nice and Serious, Pentagram and Do The Green Thing.
Career highlights include staging ‘a roast battle’ between a turkey and a potato, filling the 2019 Tory Party conference with wicker and telling Lionel Messi where to sit.
Clients past and present include Ben & Jerry’s, WWF, Greenpeace, IKEA, World Chess, BAFTA, Penguin, Bud Football, Volvo, Milka, GSK, Campari Group, Reckitt Benckiser, Unilever and Mars.
Before agency life…
Spent early 20s trotting around the Middle East trying to fix medicine shortages.
Moved to Sultanate of Oman to lead communications† for an environmental research collab between Earthwatch and the Omani Royal Court.
Returned to London with an Omani street dog‡ in tow.
Did some comms stuff for GravityLight and Morgan McKinley while moonlighting as a part-time masters student.§
Eventually earnt piece of paper¶ that enshrines lifetime right to quote Foucault in all situations.#
* Ey up, habibi.
† Translated: Cajole temperamental scientists into publishing research, persuade stubborn officials to sign off research permits and beg people to care about goats.
‡ His name is Couscous and he’s magnificent.
§ Yes, I'm a hard-working, multi-tasking, self-bettering brainbox.
¶ MSc Social and Public Communication from the London School of Economics (Department of Psychological and Behavioural Science)
# “Knowledge is not for knowing: knowledge is for cutting.”