Publicist and musician.
I started working in local agencies for a couple of years. Then, I worked for 4 years at Ogilvy & Mather Bogotá. In 2007 I went to Leo Burnett Colombia as Creative Director. In 2013 I was named Chief Creative Officer of Leo Burnett Costa Rica taking first place in creativity of the region. Two years later I was moved to Leo Burnett Mexico. In July 2017 I am named Chief Creative Officer of Y&R Mexico, where I currently work.
In my carrer I have worked with brands like Kellogg´s, ABInBev, Procter & Gamble, Coca-Cola, General Motors, Chrysler, Jeep, Mercedez Benz, Kia Motors, Danone, McDonalds, Directv, Juan Valdez Coffee, Movistar - Telefonica, Bridgestone, Firestone, Sanofi, Bimbo, Axa Insurance, Citibank, Red Cross, SAP, Kraft Foods, League Against Cancer, DHL, among others.
Awards at major festivals such as Cannes Lions, 1st Grand Prix for Colombia in 2014, and 1st Gold Lion Radio Campaign in the history of Colombia in 2010.
1st Pencil in the history of Colombia in D&AD 2010, and won 1st Gran Prix and 1st gold in the history of Costa Rica in the Art Directors Club 2014.
I also got prizes in One Show, Clio, London International Awards, New York Festivals, Effies Mexico, Effies Colombia, Effies Costa Rica, FIAP, Webby, Ojo de Iberoamerica, El Sol, Wave, among others.
Member of Jury in Cannes Lions 2018.
Best Creative Director of Mexico, El Ojo de Iberoamerica 2018
Best Performance Agency of the Country “México” Cannes Lions 2018. Best Performance Agency of the Country “México” El Ojo de Iberoamerica 2017
Agency of the Year, Creative Club of Mexico 2017 with Y&R.
Agency of the Year, Creative Club of Mexico 2016 with Leo Burnett.
Best Performance Agency of the Country “Costa Rica” Cannes Lions 2014.
Best Creative Director of Central America, El Ojo de Iberoamerica 2014.
Best performance agency of Central America, El Sol Festival, 2014.
Agency of the Country FIAP 2014.
In 2010 I was part of the ranking of world's top creative directors in PYAF.