Khansa Abunaji
- Managing Director
- Saudi Arabia
- Member since 2017
Khansa Abunaji is a prolific managing director with an MBA in marketing and branding from University of Leicester in United Kingdom. She researched a publication titled 'branding for non-profits in KSA' which reflects her 15+ years of local Saudi experience in private and governmental organisations.
Along with her international experience, Khansa is also a Certified Brand manager from AIPMM and founder of Meshbak, Azyan and Nasaq.
Her efforts have been focused on shaping the Saudi design sector and developing Arabic content and design resources. Ms. Abunaji has a brilliant one-of-a-kind balance between business management and creative designs.
In 2015, She founded Meshbak, a leading design & marketing agency based in Riyadh. It is one-of-a-kind female only agency focusing on empowering females in different positions. During six years, Meshbak has become a role model in the Saudi market as an integerated local agency that merges strategy with
Meshbak recognition includes winning Biz excellence award in 2020. The client list includes more than 350 clients in governmental, NPO's, retail & F&B sectors.
Throughout her career at Meshbak, Khansa has hired, trained, mentored & developed more than 1500 Saudi females in marketing, creative, design & branding.
Her vision is to change the role of women in advertising from "viewers" to "makers" specially in KSA that has a high % of youth females & high rates of consumption.
She is an active speaker & inspiration for many females in design & marketing industry. She usually writes in her blog, twitter account or participate in local & international events. She has been hosted in many local & international events such as Dubai lynx & Tedx Riyadh.
Contact Khansa.
