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Jessica Watts

Jessica Watts

  • Associate Strategy Director

Jess Watts is an Associate Director of Strategy at Santa Monica-based agency RPA. She has led brand development for a wide-range of beloved brands, such as Universal Studios, MGM Resorts, Southwest Airlines, TikTok, and Farmers Insurance, and was recently named one of Business Insider’s Rising Stars of Madison Avenue. The last nine years of her career has been spent learning about people—their beliefs, desires and motivations. She co-authored a major research study on Generation Z (https://identityshifters.rpa.com/), and has been quoted in Forbes, ADWEEK, MediaPost and more.

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