Daniel Lobaton Morey
- Chief Creative Officer
- United States
- Member since 2011
Who?
Daniel Lobatón, CCO @ Saatchi & Saatchi NY and comic book nerd. I also bought a Nintendo Switch but not sure that makes me a gamer.
Where?
Leading creative at Saatchi & Saatchi in New York. Previously, I’ve captained teams at VML in Kansas City, LatinWorks in Austin, Texas and Y&R in my hometown Lima, Perú. I started as a copywriter at Y&R Paris working on a global account. So that should check every box from global to multicultural. Oui, je parle Français y Español.
What?
Creating timeless and timely ideas. Work you can describe in one sentence. Finding the idea that reveals a truth from everyday life. And then we execute it in a kick ass, media smart way.
How?
Pushing. The work, the team, the strategy, the craft and, obviously, myself. Collaborating to find a way, because like Yoda said in Empire Strikes Back: “Do or do not, there is no try”.
Why?
I love what I do and I like working with people who love it as much as I do. Did you just roll your eyes? I think I just rolled my eyes.
Contact Daniel.
