Sheetal is Associate Creative Director at Beyond, a design and technology agency with studios across Europe and North America. She is currently leading the creative on projects with Google, and directing a rebrand for Flipside, a traineeship programme that helps East Londoners land jobs within the digital industry.
She has been in the creative industry for 16 years, starting off in a digital studio in Berkshire where she grew up, before moving to ad agency Saatchi & Saatchi where she worked for seven years as their Design Director. She now leads Beyond Europe's Visual Design team.
Sheetal sees herself as a creative problem solver, with a passion for craft and a common sense approach to design. She has worked on global brands including: Disney, Kerry Foods, Visa, Häagen-Dazs, Deutsche Telekom and Direct Line.
Away from work, Sheetal is married to Patrick, has two cats called Lilo & Ella and continues her passion for creativity at home with their two-year-old daughter with plenty of crafternoons.