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Kyoko  Yonezawa

Kyoko Yonezawa

Fusion of Design and Engineering

Working together with the engineers of a client leads to a deeper understanding of the brand and a better solution. In this session, creative technologist Kyoko Yonezawa will share how she integrates design and engineering and continues to expands her creative field.

26 April
The Adobe Stage
12:30 - 13:15

About Kyoko:

Kyoko joined Dentsu in 2010 and built a unique career starting with collaborative research with universities including MIT Media Lab and the University of Tokyo.

As a creative technologist, she works in a wide range where technology matters: from communication planning with digital execution, to product innovation and service development. Her projects include 'Sound of Honda / Ayrton Senna 1989', 'Play Air' for Olympus, 'The Space Hangout' for JAXA and 'HAKUTO' for ispace.

Her international accolades include a Titanium Grand Prix at Cannes, Black Pencil at D&AD, and Grand Prix at the Japan Media Arts Festival.

And she is a cat lover.

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