Fusion of Design and Engineering
Working together with the engineers of a client leads to a deeper understanding of the brand and a better solution. In this session, creative technologist Kyoko Yonezawa will share how she integrates design and engineering and continues to expands her creative field.
The Adobe Stage
12:30 - 13:15
Kyoko joined Dentsu in 2010 and built a unique career starting with collaborative research with universities including MIT Media Lab and the University of Tokyo.
As a creative technologist, she works in a wide range where technology matters: from communication planning with digital execution, to product innovation and service development. Her projects include 'Sound of Honda / Ayrton Senna 1989', 'Play Air' for Olympus, 'The Space Hangout' for JAXA and 'HAKUTO' for ispace.
Her international accolades include a Titanium Grand Prix at Cannes, Black Pencil at D&AD, and Grand Prix at the Japan Media Arts Festival.
And she is a cat lover.