As a self proclaimed geek with a need to be creative, planning has turned out the right path for me. I came fresh out of university after studying Psychology and Behavioural economics and went into a large digital/direct agency where I spent 2 years before moving into brand planning at VCCP.
What excites me and drives my love for the industry is watching creativity and tech fuse together. Seeing platforms evolve or die and people innovating with new mediums which are unrecognisable from the MySpace I used back in the 00's.
I am incredibly excited and honoured to be on the panel for D&AD New Blood as I have watched many creative friends come through the ranks and win pencils; it certainly opens doors and is a fantastic showcase for fresh new creativity being brought into the industry.
Good luck to all the entrants!