Executive Creative Director, M&C Saatchi, Sydney
Ben became Creative Director of M&C Saatchi, Sydney in 2003 after joining the company as a Senior Writer in 1997. He leads a team of over 50 creatives working across digital, direct, retail and brand in Australia’s largest agency.
Over the years his work has won numerous Australian and international creative and effectiveness awards, notably at D&AD, Cannes, AdFest, OneShow and Caples. He has been Jury Chairman for Caxtons Award and Adfest, and served on a number of creative juries, including Cannes, twice.
His inspiration is the reader, the viewer, the listener and the clicker; our raison d’être, who for the most part, is bored, insulted and uninspired by what our industry produces. “How come the IQ of our audience is assumed to drop as soon as it’s a commercial message within the medium?”
Before he discovered advertising he dabbled with Marine Biology, Entomology, wine selling and winemaking.