Rani Patel is the business partner and director of cultural collaborations at youth marketing and purpose agency, Livity, and has been an industry voice with 14+ years experience. Rani holds the firm belief that brands can be purposeful, affecting real change at a local and societal level. Notable pieces of work where she led the partnerships include an Adidas London campaign championing female visibility and challenging fixed ideas about inclusion in the spheres of sport, art and culture, as well as a ground-breaking campaign for breast cancer charity Coppafeel!, which put the UK’s first naked female breast on daytime TV, influencing an upsurge in public awareness of breast cancer prevention. More recently, Rani worked with Speedo to launch a brand platform and initiative - #SwimUnited - to encourage diverse children from some of the country’s most deprived areas into the pool and build their confidence in the water.
In 2020 Rani founded non-gendered brand and creative platform Fangirl, inspired by Black club culture, Fangirl seeks to tell stories of marginalised individuals. Later that same year, in response to George Floyd’s death, Rani co-founded #BrandShareTheMic at Livity. The platform handover's big brands to young Black content creators to drive equity within branded content. To date #BrandShareTheMic has amplified over 60 young Black voices across 60 mainstream brands.
Rani uses her voice in the media to discuss the race issues within the industry and brand world through her writing for industry and consumer press such as Campaign Magazine, Marketing Society and Vogue.