Ayla Owen is Head of Music and Partner at The Most Radicalist Black Sheep Music, the music division within global advertising agency Bartle Bogle Hegarty (BBH), as well as Editor In Chief of themostradicalist.com, an emerging artist blog featuring daily reviews of the best in new music. She is Co-Chair on the Senior Board of the UK & European Guild of Music Supervisors.
Originally hailing from Washington D.C., Ayla began her musical career back in the late ‘90’s managing small London recording studios and indie record labels before breaking into music supervision for TV on Jonathan Ross’ BBC cultural documentary Japanorama and C4 daily breakfast show, RI:SE.
Ayla crossed over to Advertising in 2004 and has headed up BBH’s music offering ever since, placing tracks and supervising branded entertainment for iconic brands such as British Airways, Johnnie Walker, Absolut, Levis, Lynx, Google, Virgin Media, Tesco and Audi. The Most Radicalist Black Sheep Music oversees music and develops branded entertainment platforms across the global BBH Group, as well as for external agencies and brands.
In 2014 Ayla co-founded themostradicalist.com (TMR), a highly-regarded online music tastemaker, strictly featuring the cutting edge of emerging artists and bands. Owned by BBH, TMR operates as an editorial brand entirely separate to the agency’s business, identifying tomorrow’s stars from the earliest stages of development, often years before they ‘break’.