Sasha Nixon founded Forever, an award-winning, London-based production company specialising in commercials, online content and music videos, in 2013 and has in that short time cultivated a reputation for creative excellence and integrity.
Sasha herself has a well established reputation for discovering new talent and developing directors from the early days to successful careers on the international commercials scene.
Prior to Forever, Sasha was Head of Music and EP for 9 years at Partizan, one of the world’s leading production companies, a position she gained after working with Oscar-nominated director Michel Gondry on his Directors DVD Series whilst working at EMI.
During her time at Partizan, Sasha was instrumental in the creation of one of the most exciting and well regarded hubs of creative talent in the world, signing a multi award-winning roster which included Daniel Wolfe, Canada, Warren Fu, Chris Cairns, Kinga Burza and Saam Farahmand.
Sasha has worked on music videos and commercials for the likes of Bjork, Emeli Sande, Paul McCartney, U2, The White Stripes, The xx, Foo Fighers, Beyonce and The Rolling Stones, and brands such as H&M, Samsung, Coca-Cola, Disney, Red Bull, Guinness, Diesel, Grolsch, BBC, and Ford.
In 2016, Forever proudly won a Cannes Lion Award for 'Runnin', a music video by director Charlie Robins.