Paolo is the award-winning Creative Director of Interbrand in Italy and is responsible for the creative output. From the initial strategic thinking, going through concept and design development, Paolo challenges the creative team to find the most appropriate solutions to grow businesses through branding.
Paolo’s fifteen years working experience encompasses multidisciplinary branding projects for a broad range of industries, both for the Italian and the international market. His team envisions and delivers the experience, expression and storytelling that define brands in the real world.
Key, recent branding projects are: Juventus, Courmayeur (destination branding), TIM, Moleskine Cafè, Piaggio Motoplex (automotive), BPER Banca (banking), CartaSi (banking), Costa Crociere, Percassi.
Key consumer branding projects include P&G (Bolt, Dash, Eukanuba), major italian and international food brands (Lavazza, Ferrero, Nostromo, Grana Padano) and most of the Philip Morris brands available in Italy (Merit, Philip Morris, L&M, Chesterfield).
Before joining Interbrand Paolo has spent ten years working for Landor Associates.
While in Landor, Paolo has been involved in several cross-office branding projects, visiting the Dubai, Paris, London and New York branches of the network in different occasions.
Before joining Landor he has worked for three years as a freelancer in interaction design projects, working for Credit Suisse, Bank for International Settlements, Barco and others.
Paolo holds a Master's Degree in Industrial Design from Politecnico di Milano. During his studies he mainly focused on interaction design and communication.