Francesca is a copywriter from Belgium. She studied law and international relations and fell asleep out of boredom. She woke up, made a 360° career switch and joined the Miami Ad School. She interned at Le Bureau in Stockholm, Ogilvy Tokyo and BETC Paris. Francesca now works at BBH London.
In 2014, she won awards including a D&AD New Blood White Pencil for Ben & Jerry’s ‘Ice Cream for Change’ campaign. Whilst at Ogilvy Tokyo she made the multi-award winning ‘Lights’ campaign for Adot to raise awareness about homelessness in the UK.
Francesca is writing this in third person.