Creative Director, copywriter, photography enthusiast, squash fanatic, frustrated guitar player and sneaker freak, I started my career twenty years ago in Buenos Aires, Argentina. Always curious about creativity in its many ways and forms, my journey took me through the most diverse fields such as television, radio, digital, political marketing and even unemployment before finally settling into advertising. This 20-year long journey became a 30-hour flight one as I moved to Japan, where I currently live, work and miss argentinian empanadas.
My work has been awarded in some of the most important festivals in the world including Cannes, D&AD, One Show, Effie and Spikes, and it has been featured in some of the most influential advertising publications, with the highlight being reaching the cover of the prestigious Archive Magazine and being picked as one of Adage's Best 14 Outdoor Ads of 2014. My work has also been spoofed, criticized by many former bosses and teared apart by aspiring creatives in blogs around the world.