Media Jury

Strategies and ideas devised by media owners and/or agencies to use a specific medium or media property as a creative tool. Judges will be looking for innovative and creative ‘media first’ ideas, which have shaped the creative execution and achieved success.

Sub-categories include:

1401 - Next Creative
1402 - Use of Direct
1403 - Use of Radio & Audio
1404 - Use of TV & Cinema
1405 - Use of Branded Content
1406 - Use of Press & Outdoor
1407 - Use of Online
1408 - Use of Events and Stunts
1409 - Use of Retail
1410 - Use of Social
1411 - Use of Mobile
1412 - Use of Interaction
1413 - Use of Integrated
1414 - Use of Collaboration
1415 - Use of Talent and Influencers