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BA(Hons) Advertising & Marketing Communications

BA(Hons) Advertising & Marketing Communications

Bournemouth University

This degree focuses on the strategy, development and planning of advertising in conjunction with marketing activities, promotion, direct media and digital media
It is complemented by a perspective on communication, media and marketing methods
It develops strategic responses to advertising and marketing communications problems, based upon a clear understanding of the marketing environment, organisations and consumers
There are close links with industry and an extensive programme of guest lectures delivered by well-known outside speakers, to accompany academic study

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