Advertising and Public Relations
Who's it for?
On the BA Advertising and Public Relations course at London School of Film, Media and Design, you will develop the tools of a strategic thinker and communicator to create cutting edge creative advertising, copy writing and design strategy, digital marketing, content management and social network strategies. Communication is at the centre of the course.
Today’s communication systems, social media and content management tools are complex, sophisticated and very powerful, however the efficacy of these systems and tools depends on those that know how best to use them creatively.
As consumers become more knowledgeable and knowing, creating the right kind of conversations to engage consumers is imperative. The BA (Hons) Advertising and Public Relations is a highly responsive, consumer focused, aspirational course that will provide both in depth practical training and a critical understanding of the role of communication in the contemporary advertising and public relations industries. Course content draws on current developments in advertising and digital marketing (PR) communications, with modules that explore their theoretical and strategic uses in contemporary media. Our modules are designed to extend practical skills as well as deep knowledge of debates and issues relevant to the fields of advertising and public relations.