Lambie-Nairn creates and manages Dynamic Brands. We believe that in today’s digital world only brands that embrace constant change will flourish and survive. We see brands as living entities.
They need to feel alive, constantly evolving to remain relevant and compelling, able to respond and nimble to opportunity.
Being rigid and prescriptive is no longer a model for success.
As to why we support the New Blood Academy, to paraphrase Bram Stoker: "There are darknesses in life and there are lights, and New Blood are one of the lights, the light of all lights."
Important note – The summary at the top of the page shows winning data for 1994 to 2017 inclusive.