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Develop Your Organisation's In-house Design Team

Bring your in-house team together with this management Masterclass led by Iain Aitchison.

In this online Masterclass, led by Ian Aitchison, your team will explore the sweet spot where business minds and creative thinking collide, with frameworks and tools to help plan for a new in-house design team, or how to expand an existing one, and how to successfully lead them.

So, you’re leading an in-house creative design team or needing to build one for your organisation. From honing your design craft to managing a team of designers, how do you increase the influence of your work, translate this into becoming a manager, while establishing design as a core function within a business? This workshop will help you define what type of design team you’d like to lead and introduce you to the strategic knowledge and skills needed to advocate for design’s role within your organisation.

This workshop is a highly interactive blend of theory, case studies, peer learning and inspiration. You will leave the Masterclass with a newfound appreciation for the roles that designers can play within an organisation, a diagnosis of your team’s current situation, and a personal plan for your own development.

You’ll learn about the intersection of business and design, and the established fields of design leadership and design management. Through a series of interactive and reflective activities you will be introduced to practical frameworks and tools to assess the current state of design within your organisation and plan for its future role, including the skills and experiences you need to develop your leadership role.


Who it's for:

  • Managers leading teams with a high number of new creatives or designers, or needing to expand their teams

  • Anyone who is managing a team of in-house designers

  • Anyone who would like to know more about advocating for the role and value that design can bring to large organisations

By the end of this workshop you will:

  • Learn about the role designers plays in a range of organisations
  • Understand the different models of design team, and the implications they have on the culture of creativity and skills needed by designers

  • Hear from well-known design leaders about what they have learned during a career spent establishing in-house design teams

Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.


Looking for more information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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