Putting Tech to Work: Teach Your Team To Think Strategically about Creative Technology
Learn how you and your team can harness new technologies to make your campaigns shine.
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Take your team through the tech of today - from AR, VR, mixed reality, the metaverse and more - and demystify the creative potential of each. This 3-hour Masterclass, led by Min-Wei Lee, will teach your team how to creative tech-driven experiences in the right way that engage your brand or client’s audience.
In the age of the attention economy, capturing precious moments of people’s time is an art form. But capturing minutes, or even hours, to engage them in an immersive experience takes creativity, audience understanding and a flair for using technology in the best possible way.
During this Masterclass your team will delve into the rich world of creative technology, and how - by having the right approach - they can use it to tell immersive stories, capture hearts and minds of your brand and client’s audience, and deepen engagement.
With a myriad of tech to choose from, this workshop will give them a framework to be able to approach any brand or client project through the lens of audience-first to create impactful, engaging experience. From AR, VR, the metaverse, the possibilities can seem endless and this creative Masterclass will help guide you to know what’s possible, what’s credible and how to avoid the common pitfalls.
Who it's for:
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Teams of junior to midweight designers, advertising/brand creatives, strategists & producers interested in creating tech-forward creative work who are keen to gain a deeper understanding of creative tech for advertising/marketing
By the end of this workshop your team will:
- Understand how creative technology can create richer storytelling experiences for an audience
- Understand core experience design principles
- Gain a broad understanding of the current emerging and creative tech landscape
- Learn how to identify the creative potential of different technologies
- Learn how to evaluate the relevance of different technologies in relation to solving specific creative challenges
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
