Art Direction for Brand Communication for Teams
Master the art of visual communication, to catch and keep your audience's attention.
Follow this masterclass to get an email the next time it's scheduled.
Help your team master the art of visual communication to tell your brand or client’s story in this one-day in-person Masterclass. This course will help you and your team on your way to creating campaigns that capture an audience’s attention every time, exploring different techniques that span history and multiple platforms.
Today, creativity needs to work harder than ever to catch our audience's attention. This course will provide your team with tips and techniques to do this. During this workshop, team members will learn how to tune the frequency of ideas all the way through to execution.
They'll learn to understand the delicate, precise act of sending a message on exactly the right wavelength, without interference. They'll understand that every visual and verbal choice made in strategy, writing, illustration, photography, graphic design, typography, print, media, filmmaker, coding or digital platform contributes to how the audience catches this throw.
They'll get to look at examples of visual differentiation in evolution and history, and study art direction in design, advertising, film and contemporary art. Above all else, your team will learn to listen to ideas, not current trends, in order to style work originally.
Because if you want to catch a mouse, you'll need to make a noise like a cheese. But don't BE a cheese, because that'll never work. The mouse is used to that, he's got smart, and wants something new. The same is true of successful visual communication.
Who it's for:
- Teams of designers, photographers, illustrators, art directors and creative directors wanting to find an original style & perfect their work
- Anyone needing to make more informed choices when creating brand campaigns
- Anyone with an interest in making or commissioning effective, original communication design or advertising.
By the end of this workshop your team will:
- Learn that the same co-evolution in nature exists in creativity
- Know that luck, life and laziness inspire originality
- Accept that imperfection can be perfect and how small details make imagery memorable
- Be able to create memorable work for an audience caught in media crossfire
- Know how to make 360º projects with multiple front doors
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more
