D&AD Festival, which takes place 25-27 April 2017, is a huge affair, spanning four stages of talks, multiple exhibitions of Pencil-winning work, and a Fringe Festival that sees local agencies open their doors to the masses.
All this takes place against the backdrop of D&AD Professional Awards Judging, which brings together Juries of world-class creatives to assess everything from book design and branding to film advertising and music videos.
With so much on, you’re probably wondering what to go and see. So, whether you’re a design buff, music fan, film-lover or tech enthusiast, read on for some tailor-made festival recommendations.
If you haven’t got a Pass yet, buy one below.
Which of these D&AD Festival Go-er Types are You?
The Fashion Follower
If you’re a dedicated follower of fashion, D&AD Festival is a chance to peer behind the scenes and hear from some of the people that are rethinking the industry. G-Star RAW Chief Marketing Officer Thecla Schaeffer will be delving into the brand’s global strategy and continuous search for inspiration [25 April], while Unmade Chief Executive Hal Watts will discuss the ways this technology programme is reinventing manufacturing for the garment industry [26 April].
Believe that creativity can make a difference? D&AD Festival’s The Earth Will Shake day [25 April] is dedicated to exploring the ways creativity’s being used to address the big issues our world faces. The Future Laboratory’s Creative Ethnographer, Karli-Jade and Art Director, Joanna Zawadzka, will be examining how the industry can respond to an uncertain future [25 April], and R/GA New York’s Vice President & ECD, Mike Rigby will join EVP Executive & Creative Director, Chloe Gottlieb, to explore how design can be a transformational force, with the potential to turn the world into a better, more connected place [25 April].
The Design Buff
Know your Eames from your Enzo Mari? D&AD Festival is bursting at the seams with talks from some of the biggest players in the design world. If products are your thing, don’t miss Benjamin Hubert’s keynote speech [27 April], and if it’s graphic design you’re after, score some gold medal-worthy wisdom from Dupla Design – who worked on the Rio 2016 games [27 April]. There’s also the chance to get insight into Morag Myerscough eclectic portfolio of design work, which includes partnerships with the Design Museum and Barbican Centre [27 April], and join Dentsu to discover what the digital age holds for communication [26 April].
Discover some of most promising new filmmakers, at the Next Director showcase [26 April], which is a chance to get ahead of the up-and-coming wave of talent. Birdman screenwriter and Oscar-winning filmmaker Armando Bo will also be sharing his 20 years of experience as a director [27 April].
This year’s festival is a chance to hear from some of the biggest names in the illustration game. With two decades of experience under his belt, Mr Bingo will be tackling everything from creative block and clients, to making money and being an artist [27 April]. Don’t miss a Q&A with artist David Shrigley either [27 April], for a chance to get a deeper understanding of his irreverent approach.
The Music Fan
Whether it’s a discussion panel with some of the music industry’s most successful innovators – think Boileroom and SBTV [26 April] – or a keynote speech from the Chief Marketing Officer at pioneering speaker brand Sonos [26 April], there’s something to pique the interest of all you music lovers. Don’t miss one of the highlights of the festival schedule, when Amsterdam’s Night Mayor Mirik Milan shares his thoughts on using the city’s nightlife as a meeting point for creative talent [26 April].
The News Hound
Total news junkie? Find out what the future of publishing holds, with talks from some of the most innovative media companies working today, including Vice [26 April] and Refinery29 [26 April]. There’s also a chance to delve into the challenges posed by clickbait and cat videos, and discover how NOWNESS Creative Director Anna Higgs has built up a platform that focuses instead on bold creation and curation [26 April].
The Future Thinker
For anyone that believes the future of the creative industry should be more diverse and egalitarian than ever before, there’s plenty of food for thought at the Festival. Non-profit organisation Shesays will be discussing how the language in advertising has evolved [26 April], and Christina Noble Knight will examine the sudden surge in ‘femvertising’ and what it holds for a more balanced future [27 April]. There’s also a chance to peer into the future of women’s glossy magazines with J. Walter Thompson’s Lucie Green. [26 April].
The Early Adopter
If you’re all about the next big thing in the world of technology, then D&AD Festival has plenty of insight to offer. MediaMonks Creative Director Jon Biggs will be exploring exactly what augmented reality offers the creative industry [25 April], and you can also expect a keynote from Daniel Hirschmann, co-founder of Technology Will Save Us and Hirsch & Mann [26 April].
With over 150 speakers to pick from, you’ll be spoilt for choice - and that’s not to mention the training tasters, insight sessions, fringe events and Exhibition. Find out more about D&AD Festival 2017, or buy your pass now.