D&AD Festival takes place 20 - 22 April, 2016. It’s a huge affair, covering four stages of talks, multiple exhibitions of D&AD Pencil Winners, and a Fringe Festival. Against the backdrop of D&AD Professional Awards Judging – covering creativity ranging from Media to Graphic Design to Film Advertising – it's the only creative event of its type in London. You’d expect there to be a broad range of people in attendance - and you’d be right.
Below, we’ve identified 13 of the types of people that will be seen at the festival. Whether it’s geeks wielding iPads, illustrators sketching in moleskins or film buffs Snapchatting their highlights. Work out which one you’d be, then tell the world using #DandAD16. If you’ve not got a Pass yet, buy yours below.
Which of these D&AD Festival Go-er Types are You?
You’re a dedicated follower of fashion
There’s no way any self-respecting fashionista would miss Sir Paul Smith [22 April, 3pm]. He’s been setting trends for as long as we can remember, and he’s sure to give us a lesson in effortless cool. Closing the Thursday of the festival will be Red or Dead Founder Wayne Hemingway [21 April 6.15pm]. His journey has taken him from gluing together Dr. Martens through causing a storm at London Fashion Week and starting Vintage Festival. It’s an incredible journey that shows no sign of abating.
You want to make a difference
The White Pencil Insight Session [20 April 1pm] is the place to hear from Judges who've just sat through two days worth of creative work that does good. They’ll share the trends, ideas and executions changing lives worldwide. Making some tangible change will be the focus of our Diversity Panel [21 April 11am], which has set itself the challenge of moving beyond talk and into action. Book early to make sure you’re on Andy Last’s brand new Sustainability Workshop (22 April 10am).
You love interiors
To stop you mourning the end of the Great Interior Design Challenge, we’ll have three D&AD Judges straight from the Spatial and Experiential Design jury room [21 April 2.20pm]. Last year this was our toughest jury, let’s see if they’re more generous in 2016.
Kate Dawkins [21 April 10.30am] has had a rollercoaster career, including working at the Olympics, and designing spaces for brands such as Nike and MTV. Drawing from that experience, she’ll look at what the future holds for experiential design as it collides with branded content.
You’re a film buff
Bollywood filmmaker R. Balki will speak alongside songwriter and screenwriter Prasoon Joshi [21 April 5pm]. Between them they’ll draw parallels between the Indian film making process and advertising.
Having worked on props and sets for films as visually dynamic as Boxtrolls and The Grand Budapest Hotel, Annie Atkins [22 April 4.15pm] will bring a graphic design sensibility to filmmakers. She’ll be sharing her successes and failures from working with directors such as Wes Anderson and Steven Spielberg.
On Friday evening you’ll experience a double whammy, with a hosted screening of the D&AD Next Director Shortlist [22 April 5pm] followed by Adam Buxton’s Best of BUG [22 April 5pm].
You’re a talent hunter
Our New Blood Exhibition will showcase the year's latest New Blood Awards winners - before their Pencil levels have even been announced. If you want to be the first to see who’s hot and raring to go, get here early. You’ll also be able to hear from two innovative new models disrupting the recruitment process – 20something [20 April 12pm] is an agency run by interns, and Wanderbrief [21 April 4pm] works to place creatives in agencies worldwide in exchange for travel and board. Added together with the fact that you'll be mingling with thousands of the world's creatives, it's sure to be the best place in town for HR and Talent Acquisition.
You’re a copywriter
This year our online course on Storytelling had more than 10,000 sign-ups, so we’re bringing it to life at the Festival. If you book in early, you can work with Al MacCuish [20 April 2pm] of Sunshine Agency in a small group Training Workshop. Immediately following that, Gaston Legoboru [20 April 4pm] of Sapient will be talking us through his New York Times best-selling book, Storyscaping.
Our Writing Insight Session [22 April 3pm] will showcase the best examples of copywriting, with Judges from our Writing for Advertising and Radio Advertising Juries. Plus, Sam Pond's talk 'Comedy Isn't Funny' [22 April 11am] will help you craft ads that make people giggle.
You’re a news hound
How should brands be using Snapchat and Instagram stars to make the news? Priding herself on always being at the cutting-edge of PR, Marian Salzman [20 April 4.45] will share the modern rules for news crafting, and how you can start making headlines. We'll also be looking at the first ever winners of D&AD Media [22 April 12pm] and PR Categories [22 April 1pm].
Perhaps most exclusively – the White House's Creative Director Ashleigh Axios [20 April 3pm] will discuss running digital strategy for Obama. Do not miss this one.
From a design perspective, our Magazine and Newspaper Design Jury [20 April 12pm] – including Jo Cochrane, Art Director at the Guardian – will be showing the world’s best examples of editorial design from around the world. This is the first place to see this year’s Pencil winners.
You live and breathe social
In addition to Marian Salzman’s Snapchatfluencer tips (see above), you can book onto a Fringe event at Social Media trailblazers, That Lot [21 April 11am]. Their understanding of what makes something go viral is baffling. Go and learn form them. Over lunch, spend two hours in a practical, interactive Social Media Masterclass [21 April 1pm] with Lad Bible’s Mimi Turner. Then YouTube’s Head of Culture and Trends, Kevin Alloca [21 April 2.45pm] reveals the data behind the creative community that makes YouTube deliver surprises on a daily basis.
You’re a tech geek
Fans of the latest gadgets will want to head straight for the Playground area, filled with innovative installations. Also make sure you explore the Exhibition, where our Digital Design, Product Design and Digital Marketing entries will be on display – who can match last year’s Yellow Pencil winner, the iWatch?
Dentsu [21 April 2.30pm] will reveal how tech is baked into their approach to advertising, and at AKQA’s Fringe Session [21 April 4.30pm] you’ll see inside the belly of an agency built on tech. On the main stage, Vincent Morisset [21 April 3pm] promises Bicolorama, webVR and interactive wizardry. Acronym lovers will also be able to spend time with our training session leaders investigating topics including AI, UX and VR [21 and 22 April].
As a bonus, don’t miss brainiac Shiho Fukuhara [22 April 4pm] fuse biology and technology with her incredible projects.
You’re an illustrator
Possibly the most prolific and rock ’n' roll illustrator of our age, we’re excited to welcome Ralph Steadman [20 April 5pm] to the Festival. Andy Sandoz will host from our end, whilst Steadman gives us a studio tour via Skype, before answering your questions.
One of the men who brought Street Art from the underground to the mainstream, Ben Eine will explain the jourey of his legendary letterforms [22 April 10am]. Illustrators are now also able to book onto the AOI's Portfolio Sessions [22 April 11am] for crits from likes of Little White Lies, Illustration Limited, Handsome Frank and Arena Illustration.
Animation and Illustration Pencil winners will all be up for debate at our Crafts Insight Session [21 April 4.45pm]. We have a truly global line-up for this one, so expect disagreements!
You're a budding photographer
Photograhy doesn’t get more refined than Tim Flach [21 April 6pm] and his intimate, emotive animal portraiture. His portfolio presentation is sure to be a highlight for animal and photography lovers alike.
On Thursday and Friday you’ll also be able to tour the Next Photographer Award shortlist, in partnership with Getty images. Find out what it takes to win one of D&AD's newest Pencils.
You'll also be able to get your own portrait taken for free, as Getty Images set up a pop-up photo studio in the Playground.
You're a planner
Start the week with Leo Burnett's Kit Altin, who will give a condensed version of her sold-out Briefing Your Creative Team Workshop [20 April 10am].
Our Thursday Panel [21 April 4pm] puts planners and creatives together to investigate the most important relationship in an agency. They’ll talk candidly about what makes each other tick, praise each other’s genius, and uncover what really grates.
The importance of a global collaboration will be demonstrated as VCCP’s Charles Vallance and Beto Nahmad investigate The Power of Strategy [22 April 1pm]. And on Wednesday [20 April 2pm] The Future Laboratory take their in-depth consumer analysis view of the latest trends in ’Backlash Brands’.
You're a producer
Lins Karns' two-hour Workshop [21 April 10am] takes an in-depth look at how production skills can be applied to interactive projects.
For film producers, Somesuch will run a Fringe Event on Developing Commercial Directors [22 April 4pm] which is the hot place to be for producers. Whilst on Thursday, Sunshine Agency’s Hollie Newton is joined by Sally Campbell and Sophie Robinson for an investigation of ‘Beyond the 60 TV Ad’ [21 April 1pm].
Don't miss D&AD Festival 2016, buy your Pass below.