• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

10 Reasons Not To Miss D&AD Festival 2016

From 20 - 22 April 2016 D&AD will be taking over Shoreditch in London. The capital’s most diverse area, this is where the world’s best tech, branding, advertising and design studios make their home.

What's happening at D&AD Festival?

D&AD Festival will host 150 speakers over four stages. There’ll be events from morning to evening throughout the Old Truman Brewery. With so much going on, you’d be forgiven for being a bit overwhelmed. So we’ve picked out 10 things that will be happening that we think are going to blow you away. This is by no means an exhaustive list, but it’s a good place to start.

D&AD Festival 2016 10 reasons Not to miss

1. Ralph Steadman Studio Tour

Hosted by Andy Sandoz, this is sure to be an eye-opener, and most definitely a one-off. Illustrator Ralph Steadman is known for his dynamic paintings - he's produced packaging for clients such as Oddbins and Flying Dog brewery, illustrated books including Hunter S. Thompson's Fear and Loathing in Las Vegas, and been in the D&AD Annual in a number of different decades. We'll be Skype-ing into his studio for a tour, before questions are put to the floor.

Ralph Steadman Farenheit 451 Angel
Ralph Steadman's illustration from Farenheit 451.

2. The Exhibition

All of the 2016 D&AD Pencil winners will be displayed just as the Judges saw them, across the Old Truman Brewery. You'll also see work that was entered and didn’t make the cut. Screening rooms will show Music Videos, Film Advertising and Integrated campaigns, whilst a vast hall will display Graphic Design, Book Design and Packaging Design. Every D&AD Awards category will be covered - including New Blood and Next Awards. With over 20,000 individual pieces of work on show, there's no other display quite like it.

3. The Fringe

Agencies and studios throw open their doors throughout Shoreditch and beyond. Events ranging from tours, to workshops and talks are planned, and the ever-growing line-up of participants includes AKQA, Mr. President, ustwo, Elmwood and It's Nice That.

4. Ashleigh Axios

This is big – Obama’s Creative Director will make a rare UK appearance at D&AD Festival. She’ll tell us what life is like in the White House, and how to design a digital strategy for The President. 

5. Training

Ever wanted to attend D&AD Training courses but couldn't? You're in luck – our Training schedule has been condensed into three days, covering creative techniques, new technology, and interpersonal skills. You'll have the opportunity to work in small groups with creatives such as Al MacCuish (Sunshine), Nick Eagelton (The Partners) and Mimi Turner (The LAD Bible). Watch the video below to get taster of what you can expect.

Watch D&AD Training

6. Sir Martin Sorrell

Ask your questions to advertising’s goliath, after his Q&A with our CEO Tim Lindsay. This is set to be the biggest talking point of the week.

7. Insight Sessions

While the dust settles on their judging sessions, we invite representatives from each of our juries on stage. They'll present the work that they loved, and that split the jury. You'll hear why the Pencils were awarded, straight from the source. This is the best way to get insider knowledge on how to improve your Awards cabinet with some yellow.

Our Judges share their Insight Session pointers in 2015

8. Parties

East London’s hottest venue is yours as we let loose on Thursday night (just don’t tell the boss). We'll release more details on this nearer the time.

9. New Blood Awards

For the first time ever, we'll be displaying a hand-selected group of this year's D&AD New Blood Pencil winners. Having been judged the previous week, this is the best place to spot the hottest emerging talent before anyone else. There'll also be D&AD New Blood workshops, and talks throughout the week.

10. Sir Paul Smith

Wallace in Paul Smith & Gromit in Duchamp
Wallace in Paul Smith for Harvey Nichols, DDB London, 2009

We're in for a treat as Britain’s leading fashion designer takes to the main stage. Paul will be talking about his design process, in a talk specially crafted for a D&AD audience. We expect you to be well turned out for this one; we're all going to wear stripy socks.


Passes for D&AD Festival are onsale now. Prices start at £185 - but discounts are available for D&AD Members, Students and Groups. Get yours below.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again