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The Story Behind The D&AD Pencil

At a time when advertising awards are so plentiful that their value is often debased, the status and integrity of a D&AD Pencil has never been in doubt.

While many other awards organisers tend to ensure every category has a winner, D&AD Pencils are never handed out unless the work is good enough.

Win one and according to one industry observer, your bragging rights are both massive and eternal. A D&AD Pencil, he adds, is the equivalent of a "career knighthood".

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