• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Six Iconic Guinness Ads


Nothing says St Patrick’s Day like a cold pint of the black stuff. So to celebrate Ireland’s favourite son, we’ve pulled together the very best Guinness Press Advertisements and Posters from the D&AD Awards Archive.​

Not Everything In Black and White Makes Sense - Campaign

Award: Nomination / Press Advertising / Mixed Media Campaigns / 1997
Agency: Ogilvy & Mather
Client: Guinness Brewing GB

Not Everything In Black and White Makes Sense - Campaign
st patrick's day


Award: In Book / Press Advertising / Consumer Magazines - Colour / 2000
Agency: Abbott Mead Vickers.BBDO
Client: Guinness

guinness advert


Award: In Book / Posters / Consumer Posters - 6 Sheet / 2000
Agency: Abbott Mead Vickers.BBDO
Client: Guinness

old guinness ads

Lolly / Iceberg / Fan / Fire Bucket / Fridge

Award: Yellow Pencil / Posters / Consumer Posters - Campaigns / 2000
Agency: Abbott Mead Vickers.BBDO
Client: Guinness

guinness print ads

Tetris / Chinese Painting / Novel

Award: In Book / Art Direction / Poster Advertising / 2009
Agency: Grey Beijing
Client: Durty Nellies Irish Pub Beijing

Whether you are busy at work or at play, a pint of Guinness is always what you look for at the end of the day.

guinness advert
guinness advertising slogans
guinness advertising history

Guinness Draught in a Bottle – Trois

Award: In Book / Art Direction / Art Direction for Poster Advertising / 2014
Agency: BBDO Singapore
Client: Asia Pacific Breweries Singapore

Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

guinness advertising agency

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

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