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Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.
But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD's surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world's toughest social and environmental issues.
D&AD reveals line-up for 2016 New Blood Awards
- 17 global brands to set briefs including Amnesty International, Dr. Martens and John Lewis
- WPP continues D&AD partnership with support for New Blood Academy
D&AD has revealed its global brand partners as it opens the call for entries for the 2016 New Blood Awards with another fantastic line-up of briefs. Each brief has been designed to set a unique challenge and are supported by a great range of learning resources and industry insight.
Amnesty International, Dazed, and Ford are among the 17 brands setting challenges as part of the world’s leading programme for new creative talent. With a hugely successful response to the 2015 awards, brands that are returning for a second year include John Lewis, BBC, Monotype, WWF and Nationwide. Open to any young creative aged 23 or under, in addition to current students and those within two years of graduation, the New Blood Awards offer tomorrow’s creative superstars a chance to tackle real briefs, set by real clients and judged by top industry creatives.
The 2016 briefs:
- Adobe – Remix the Adobe Creative Cloud Identity for Future Creators
- Amnesty International (in collaboration with WPP) – Make Injustice Personal
- BBC Crimewatch - Design a digital Solution to Enhance the Crimewatch Experience Beyond Broadcast
- D&AD - Fortune Favours the Brave
- Dazed – Declare Independence in 15 Seconds
- Design Bridge - Break New Ground in Beauty Branding
- Desperados (18+ only) - Unleash Urbanites' Party Spirit with an Unforgettable Experience
- Dr. Martens (in collaboration with Radiocentre) – Reboot Radio Writing
- Ford - Mobilise Citywide Change
- John Lewis – What’s in Store? Create a Window into the Brand
- Monotype – Use the Power of Typography to Activate Your Cause
- Nationwide – Focus Nationwide’s Service for the Next Generation
- Newsworks – Champion the Written Word in Print and on Screen
- Shutterstock – Capture Dramatic Narrative in Everyday Reality
- The Telegraph - Inspire a Digital Audience to Think Again About The Telegraph
- TOMS – Engage a New Audience with the 'Purchase with Purpose' Movement
- WWF - Activate a Global Conservation Community
What some of our New Blood Brief Sponsors said:
"New Blood offers Amnesty International an incredible opportunity to tap into the power and energy of a new generation of creative minds. We hope their work will inspire new audiences to take injustice personally and engage with our global movement of activists and campaigners"
- Matt Haigh, Head of Design, Amnesty International
“The WPP/D&AD partnership goes from strength to strength and, as in previous years, the New Blood brief we're setting, from our client Amnesty, is a real project. Remember, great ideas don't care where they come from and are no respecters of age or reputation. Today's student is tomorrow's creative director. Good luck.”
- John O'Keeffe, Worldwide Creative Director, WPP
"We really wanted to explore how tribes and subcultures now exist in a fragmented, digital world and specifically how a brand like Dr. Martens could retain its USP of non-conformist authenticity and rebellious self-expression whilst still trying to appeal and remain relevant to a much broader, fast-paced, digital, mix and match society"
- Dan Freeland, UK Marketing Manager, Dr. Martens
"Nationwide is proud to be challenging the path well trodden in the banking world and going directly to the fresh talent of tomorrow who still dare to dream and challenge."
- Edward Whatton, Head of Creative for Group Innovation, Nationwide
"Partnering with D&AD New blood awards is a fantastic opportunity to support emerging talent from around the world and see the ideas that will shape the future"
- Alice Usherwood, Own Brand Manager, Home, John Lewis
As always the 2016 New Blood Awards will feature a mix of topical ideas and craft-based briefs, encouraging creatives to hone their skills on creative missions that are both a comprehensive test of their abilities and an accurate representation of the challenges that await them when they start working.
Ideas briefs challenge young creatives to consider how ideas need to be looked at from different angles for different channels and to seek out collaboration to compliment their own skillsets, whilst craft briefs offer entrants an opportunity to demonstrate impressive ability across copywriting, graphic design, digital design, photography, illustration, moving image and typography.
Each brief has been designed in collaboration with industry experts to both reflect the real current business challenges faced by modern brands and develop the creative skills most sought after by industry, ensuring that the future superstars of tomorrow are ready for the challenge.
Paul Drake D&AD Foundation Director explains, “New Blood is at the heart of everything D&AD does. This is an often -repeated statement, but it is the truth. We offer graduates a step-up into the real world of the creative industries, aided by answering briefs that are set by brands who feel as passionately about emerging talent as we do.”
“New blood briefs are designed to be both challenging and demanding, but every year we are delighted by the strength of talented and passionate individuals who enter the awards. If you can shine and win a Pencil, you’ll earn immediate industry ‘one-to-watch’ status. And for a new creative, there’s few better accolades.”
The New Blood Academy with WPP
Following a hugely successful programme in 2015, WPP, the world’s leading advertising and marketing services group, will again offer its substantial support in providing inspiration, learning and genuine breaks for young creatives around the world on the way into industry. Significantly, WPP’s involvement ensures that for the third year, New Blood will offer the ultimate prize for any aspiring creative looking for their break, with paid apprenticeship opportunities up for grabs for the programme’s highest achievers.
The New Blood Academy is open to applications for all New Blood Awards winners. There are also wildcard places available for exhibitors who impress at the New Blood Festival, the UK’s biggest graduate show for visual arts and communications courses.
The full briefs are available for download from www.dandad.org/new-blood-awards. New creatives will have until Wednesday 16 March 2016 to submit their entries, with the winners announced at the Awards Ceremony on in early July 2016.
D&AD reveals Foreman Jury for 54th Annual Professional Awards
- 27 juries at Professional Awards 2016, including new PR and Media categories
- Foreman selection is an international mix with members from Argentina, Brazil, France, Germany, Hong Kong, India, South Africa, South Korea, UK and the USA
- Deadline for 10% discount on 25 November
Thursday 29 October - In keeping with tradition, the 54th D&AD Awards will be judged by some of the international creative communities’ highest profile members. D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a coveted D&AD Pencil.
Tim Lindsay, D&AD CEO commented: “The D&AD awards are truly international and our jury selection reflects this. The Jury Foremen are selected from around the globe, reflecting the depth, breadth and excellence of the creative industry as it is today. We are always humbled by the assembly of creative talent and this year’s line up is no exception.”
- Media - Tess Alps, Chair, Thinkbox, UK
- PR - Marian Salzman, CEO Havas PR North America, Chair Havas PR Global Collective, USA
- Art Direction - Spencer Wong, Chief Creative Officer, McCann & Spencer Hong Kong, Hong Kong
- Book Design - Sarah Boris, Owner, Designer, Sarah Boris Design, UK
- Branded Content and Entertainment (Sponsored by YouTube)- Kerstin Emhoff, Founder, Prettybird, USA
- Branding - Jim Sutherland, Owner, Studio Sutherland, UK
- Crafts for Advertising (Sponsored by Shutterstock)- Luiz Sanches, Partner, Creative, AlmapBBDO, Brazil
- Crafts for Design (Sponsored by Shutterstock)- Sascha Lobe, Co-Founder, L2M3, Germany
- Creativity for Good (White Pencil) - Mark Tutssel, Global Chief Creative Officer, Leo Burnett Chicago, USA
- Digital Design - Geoff Teehan, Product Design Director, Facebook, USA
- Digital Marketing - Nick Law, Chief Creative Officer, RGA, USA
- Direct - Anne de Maupeou, Chief Creative Officer, Marcel, France
- Film Advertising (Sponsored by Digital Cinema Media)- Khai Meng Tham, Worldwide Chief Creative Officer, Ogilvy & Mather, USA
- Film Advertising Crafts - Balakrishnan 'Balki' Rajagopalan, Filmmaker, Screenwriter, Chairman, Chief Creative Officer, Lowe Lintas, India
- Graphic Design (Sponsored by Monotype)- Vince Frost, Executive Creative Director, CEO, Frost Collective, Australia
- Integrated & Innovative Media - Colleen DeCourcy, Chief Creative Officer, Wieden + Kennedy, USA
- Magazine & Newspaper Design - Jo Cochrane, Art Director, The Guardian, UK
- Mobile Marketing - Wain Choi, Vice President, Executive Global Creative, Chiel WW, South Korea
- Music Videos - Sally Campbell, Managing Director, Producer, Somesuch, UK
- Outdoor Advertising - Gaston Bigio, Founder, David, Argentina
- Packaging Design - Graham Shearsby, Chief Creative Officer, Group Executive Creative Director, Design Bridge, UK
- Press Advertising - Fabio Fernandes, Chief Creative Officer, Owner, F/Nazca Saatchi & Saatchi, Brazil
- Product Design - Ilse Crawford, Founder, Owner, Studio Ilse, UK
- Radio Advertising (Sponsored by Radiocenter)- Mariana O'Kelly, Executive Creative Director, Ogilvy & Mather Johannesburg, South Africa
- Spatial & Experiential Design - Christian Davies, Executive Creative Director, FITCH, USA
- Writing for Advertising - Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, India
- Writing for Design - Becky Jacobs, Freelance Senior Writer, Bee Jacobs Creative, UK
What some of our Foremen have to say about D&AD:
“D&AD is one of the pre-eminent shows in the communications industry as year after year it consistently champions great work and sets high standards. I'm honored to be the jury foreman for Film Advertising this year.”
- Khai Meng Tham Worldwide Chief Creative Officer, Ogilvy & Mather, USA
"Award shows raise the bar, and D&AD is the gold standard in award shows for our advertising siblings. The PR industry puts out amazingly creative work, too, so I'm so pleased that D&AD is now celebrating that, and I'm enthusiastic about how the PR work will be evaluated, judged, shared and promoted. Bringing public relations into the D&AD fold this year reflects the communications-obsessed world we're living in. Although there are many award shows for PR professionals, this category within the most prestigious D&AD puts a spotlight on the increasingly creative landscape of earned- and owned-media moments—and the buzz created through persuasion."
– Marian Salzman CEO Havas PR North America, Chair Havas PR Global Collective, USA
“It’s a great honour to lead the jury for the inaugural D&AD Media category. Creativity can be found everywhere. Increasingly, media practitioners and owners are using their intimate knowledge of how consumers use media and how media opportunities are changing to devise innovative and effective solutions for brands.”
- Tess Alps Chairman, Thinkbox, UK
"It is a great honour to lead the 2016 White Pencil jury. D&AD is a celebration of the finest creative work in the world. We've seen the tremendous power that creativity holds to affect positive change and impact human behaviour. We - the creative community - have the tools and talent to create brave, bold, scalable ideas that have the power to change the world for the better. The D&AD White Pencil symbolizes the power of creativity as a force for good."
– Mark Tutssel Global Chief Creative Officer, Leo Burnett Chicago, USA
"Sometimes we just think too much and feel so little. We need humanity more than just machinery or technology. I hope to see great works with the beautiful interaction of design, technology and arts that make our hearts sing. D&AD is the top global stage, we expect to see the works with the best universal soul, or with the local charm that are worth spreading universally.”
- Spencer Wong Chief Creative Officer, McCann & Spencer Hong Kong, Hong Kong
“Digital Marketing is now the foundation of all marketing. All creative, no matter what it is, ends up online. It’s where contemporary culture sees, judges, shares and creates marketing. I’m honored to serve as Jury Foreman in such a dynamic and meaningful category. As a young designer, the D&AD pencil always seemed like the most elusive award. Even though I’ve won some in the 20 years since, it still feels like being struck by lightening.”
– Nick Law Chief Creative Officer, RGA, USA
“Radio is the only medium that can turn a simple story into a personalised experience. It plays out in someone’s head, constructing the image from their own references and worldviews, turning sound into pictures they create. This makes the link to the brand a much more personal and emotional experience. When judging the D&AD radio category next year, my hope will be to award stories that are relevant to the brand, but so fresh that I won’t have any picture reference for them, engaging me in a way I have never experienced before.”
- Mariana O’Kelly Executive Creative Director, Ogilvy & Mather Johannesburg, South Africa
For me D&AD is the ultimate awards show. It is the measure of success in our career in advertising. I have done jury duty for D&AD once but never as the jury foreman. It is an honour to be asked twice. I am especially excited about the future of mobile marketing where things are still in the cusp of great things to come. There are a lot of award shows out there but none like D&AD. There are a lot of trophies displayed on bookshelves but very few yellow pencils.
- Wain Choi Vice President, Executive Global Creative, Chiel WW, South Korea
“I am honoured to be asked to take part in the prestigious D&AD awards. They have continued to set the bar very high for all of our work, but I’m really excited to be focusing on Branded Content & Entertainment. I believe this is the future of not only the advertising business, but the entertainment industry as a whole. It’s truly an amazing time to be in our industry!”
- Kerstin Emhoff Founder, Prettybird, USA
“I want to choose work that can help any creative in the world promote excellence. D&AD is all about that. I can’t wait to see world’s best and most captivating ideas and be dazzled by their craft. My advice for entrants is, don’t make a case study of a case study, just tell the story with style and let the idea shine. Be bold, be simple, be new.”
- Gaston Bigio Founder, David, Argentina
"You cannot write your story in advertising before you get a pencil. As jury members, our mission is to keep this legend alive. This probably means that most people will spend another year in a blank sheet. As a Jury Foreman, I promise to give the same treatment that I myself received from all my predecessors. No mercy, no benevolence, no sympathy. It was agonizing, in a good way, before getting my first pencil. You will probably thank me the day you become a D&AD Foreman yourself."
Fabio Fernandes President and Executive Creative Director F/Nazca Saatchi & Saatchi, Brazil
A full list of judges can be found at: http://www.dandad.org/en/professional-awards/#judges
Full information on categories, pricing and dates can be found at: http://www.dandad.org/en/how-enter/
Work entered into the D&AD Professional Awards 2016 must have been commercially released between 01 January 2015 and 18 March 2016 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 17 February 2016 or, subject to a 20% charge, before 2 March. The Awards cost from just £85 to enter. All entries received by 25 November 2015 will save 10% on the cost of entry. Freelancers and sole traders that are members of D&AD are eligible to receive a 20% discount.
D&AD’s 54th annual Professional Awards are now open for entries
PR and Media Categories added to 2016 Awards
It’s that time of year again, entries for the 54th D&AD Professional Awards have opened and it looks set to be the most exciting year yet. If you’ve created a piece of work, a campaign, a product, a movement that has had people exclaiming “I wish I’d done that!” then this might be your year.
So as the wheels get into motion, here are some notable facts at a glance:
- There are 2 new categories for the 2016 edition of the world-famous Awards: PR and Media
- Innovative new and re-structured sub-categories are also added across all crafts for 2016
- F/Nazca Saatchi & Saatchi designing the campaign for Next Awards
- The judging experience is set to be the biggest ever with 8 days of activity in east London
Professional Awards - So what’s new?
This year’s call for entries has opened with two completely new categories in response to the evolving creative landscape: PR and Media. With multiple subcategories for each of these new additions, entries can be submitted for campaigns in categories as varied as use of print, branded content, events and stunts through to crisis management and use of data.
Tim Lindsay, D&AD CEO commented “Where once the function of a PR or Media department was to support and elevate a creative campaign designed by a separate agency, today the lines of creativity are blurred. Successful campaigns are no longer just crafted in the confines of creative agencies, creativity can no longer be pigeonholed in this way.”
“Celebrating and awarding creativity is at the heart of what D&AD does and so it makes sense to move with the times. Increasingly whole creative campaigns are being designed and created in-house by talented teams who are just as adept at harnessing the power of social media or data as they are creating their own content.”
“Adding new categories is an important step for us, it isn’t a decision that we take lightly, so we have brought on Marian Salzman, Chairman, Global Collective and CEO, North America, Havas PR and Tess Alps, Chairman of Thinkbox to be the jury foremen for PR and Media respectively. This isn’t a soft launch; this is a complete commitment to honouring these categories and recognising their achievements.”
After an overwhelming response to the Book Design category in 2015, D&AD has decided to celebrate the true breadth of design that this category inspires with in-depth new subcategories. Also in design, the Product Design category is awarding contemporary innovation with new categories for 3D printed products and wearable technology. Game geeks will also have a field day with Printed Games submissions, new to Graphic Design,
Media continues to play a large role in shaping creativity and with such a diverse array of outstanding campaigns continuing to emerge in this space, D&AD has added subcategories to last year’s new Branded Film Content & Entertainment and to the Film Advertising categories. Following on from the Black Pencil winning K9FM, Radio Advertising has also expanded with a subcategory dedicated to branded audio content, as this area has seen significant growth in the past 12 months. Innovators in Digital Marketing are celebrated with the introduction of social video, confirming what everyone already knows: advertising to millennials has never been so relevant.
Full information on categories, pricing and dates can be found at http://www.dandad.org/en/professional-awards/. The first jury announcements will be made later in the year.
Also open for entries today are D&AD’s Next Director and Next Photographer Awards. The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. The creative campaign for this year’s awards will be designed by Brazilian Agency F/Nazca Saatchi & Saatchi.
Shortlisted directors and photographers receive international exposure for their work, mentoring from a wide portfolio of acclaimed photographers, agents, production companies and advertising agencies, plus the chance to win funding and grants towards personal and commissioned projects.
The overall winner will then be chosen from the shortlists and announced at the D&AD Professional Awards Ceremony in May 2016, taking home a coveted D&AD Pencil and earning a place in the 2016 D&AD Annual. All shortlisted entries also get a mention in the Annual.
To find out more about eligibility criteria and how to enter the Next Director Award, visit:
For the Next Photographer Award, visit:
Following on from the success of Judging Week at the Truman Brewery in April this year, 2016 is set to be an even bigger creative extravaganza. This time, organised over 8 days, judging of the Professional Awards will take place alongside workshops, industry talks, panel sessions, parties and networking sessions as well as a concurrent New Blood fringe event.
Donal Keenan, D&AD Awards Director explains “D&AD has one of the most transparent judging approaches of any global awards. All work is judged by a jury of creative peers, but more than this it brings industry experts together to discuss the events that have really inspired them and talk about the future of the creative industry. After expanding this into a bigger event last year, we also discovered that people were captivated by the opportunity to see D&AD Judging in action.”
“So we're going to build on last year and make it bigger and better. More tours, more talks, more insight sessions, more lectures... and more parties. It will be more international. More inclusive. There will be more co-creation. All in all it's going to be more of what the creative community loves; all against the backdrop of the world's finest creative work and minds.”
Work entered into the 2016 D&AD Awards must have been commercially released between 01 January 2015 and 18 March 2016 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 17 February 2016, or subject to a 20% charge, before 2 March. The Awards cost from just £85 to enter this year. All entries received by 25 November 2015 will save 10% on the cost of entry. Freelancers and sole traders that are members of D&AD are eligible to receive a 20% discount.
All awarded work appears in the D&AD Annual, released annually in September and is available to purchase exclusively through D&AD
The Next Awards entry fees start from £20, submitted work doesn't need to have been commercially released, but must have been completed after 1 January 2014.
Brand Storytelling: How to Use Narrative to Sell
As anyone who’s seen an iconic Christmas advert knows, powerful stories connect with audiences. Join industry experts to learn how in this free online course, starting 16 November 2015.
As Sir Alan Parker, renowned Director, Writer and Producer says, “Stories are about people connecting, and your job is to connect to the audience”. In order to sell, you first need to connect and this free course can show you how.
On 16 November, design and advertising non-profit D&AD, with the support of Creative Skillset, will launch a free online course for professionals who manage brands across the creative industries and beyond, examining a fundamental challenge of all marketing and communications: how do you engage your audiences through story?
Just as Christmas adverts start to hit our screens, the ‘Brand Storytelling: How to Use Narrative to Sell’ course will explore the power of storytelling in creating brand success. Over four weeks, this course helps professionals develop skills around creating a narrative, communicating a brand by telling stories, engaging an audience and amplifying a message through digital media.
The course, hosted by FutureLearn, features input from key creatives behind some of the biggest brand campaigns in the business, such as Peter Souter, Chief Creative Officer at TBWA London, Jon Kallus, Creative Director at Grey London and Al MacCuish, Chief Creative Officer at Sunshine. They share practical advice about how to create compelling stories that sell products, brands and values.
During the course, theory and practical tasks will be supported using examples from D&AD’s extensive archive of award-winning creative work. You’ll also have the opportunity to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.
Paul Drake, Foundation Director at D&AD commented: “A core objective of the D&AD Foundation is to remove obstacles that prevent people flourishing in design and advertising. We know that access to learning is key to achieving this aim. It is therefore really exciting that with the support of Creative SkillSet and a host of industry legends we have been able to produce D&AD’s first free online training course, accessible to all regardless of location or background. We hope that this exploration into storytelling enables us to close the skills gap and helps more people discover and exploit the power of story
Stephen Woodford, Chairman of Lexis and a Board member of Creative Skillset said; “On this course you will learn from some of the best storytellers in branding and communications anywhere. Great storytelling is at the heart of effective communications and what's more, the course is free, so what more can I say other than sign up and learn from the best!"
This course is one of a suite of eight which has been developed for FutureLearn, following a £200,000 investment from Creative Skillset To check out the other courses, visit the Creative Skillset page on FutureLearn.
Course starts 16 November, register now at FutureLearn.
Andy Sandoz, Creative Partner at Havas Work Club announced as D&AD President 2015-16
Bruce Duckworth is Deputy President
New D&AD President Andy Sandoz is bringing the future. He isn’t just a disruptive creative partner with big ideas, he’s a sci-fi traveller stuck in the wrong time, working very hard to help us all catch up. His manifesto isn’t about what he can do in a year; he wants us to think of the next 20 years and how we can use creativity to save ourselves.
To say Andy is passionate about the technology is to put it lightly. He declares that the internet is the reason he got into advertising and names Tim Berners-Lee as the person who has most (indirectly at least) influenced his career to date. A voracious reader of sci-fi novels, he embraces the idea of the future and all of its exciting innovations and worries about those that bury their heads in the sand, unwilling to change with the times. For Andy, creativity is what is going to save the world, which is good, because we’re good at creativity.
Andy explains why we should all take the red pill “The next 20 years will be a golden age, in which we envision, design and deliver a new world. With good reason, as right now this one we have really needs us. We have to design a new way to live on earth, create new ways to live with each other and work out how we are going to live with technology”
No need to panic (too much) though “Fortunately we humans are already sophisticated problem solving machines, able to start with just an idea and the belief that it can be done.
And rather than fighting against the machines as we see in the movies, we actually have technology on our side.“
“Understanding how science and technology works makes you think about what is possible. Asking yourself ‘can this work?’. It makes you experiment, and to me that is the essence of creativity. To every day explore what is possible.”
How does this future-thinking apply to D&AD? “The future is anyone’s guess, so why can’t it be yours? Invest in technology. Invest in creativity. In this D&AD is your rock and your light. We are a not-for-profit platform for creativity, giving directly to initiatives that drive our industry forward. Our Pencils don’t just award excellence, create confidence and make careers - they show us all the way forward. Our education initiatives take the knowledge from the Pencil winners and turn it into wisdom we can all share and learn from.”
“We create catalysts such as the White Pencil, awarding work for good, to encourage answers our industry and our world needs to see. We ask brands to take the responsible seat at the table. Our New Blood education program accelerates the next generation and promotes diversity helping us stay fresh and grow. If the answer to our problems is creativity, and I believe that it is, then D&AD is a vital platform to help us achieve our goals. Become a member of D&AD and you become a member of your own future, enter your work into D&AD and you enter your work into your everyone’s future, win at D&AD and you boost everyone’s future times ten.”
So in conclusion “I look forward to a future filled with creative thinking, where our work has a meaningful impact on the world around us. Over time, I expect D&AD to give out exponentially more Pencils, thousands more. Not because our benchmark of quality is getting lower - we won’t drop our standard – but thanks to technology, we are about to get better.”
In addition, there are three new creatives elected to sit on the D&AD Board of Trustees, which are:
Deputy President, Bruce Duckworth, Principal at Turner Duckworth
"It's a great honour to have been elected as a trustee of D&AD. I'm looking forward to helping keep the bar high and D&AD top of mind."
Nicky Bullard, Creative Director, LIDA
“It’s an absolute honour to be elected and I’m going to do my damnedest to throw our industry's door wide open”
New Blood Trustee, Hamish Gardner
“New Blood gives young creatives like myself an important step up and is vital for ensuring the future of the creative industries, I am very proud to be their representative this year.”
The D&AD Board of Trustees represent the full breadth of the advertising, design and digital industries. As a member-run organisation, the elected board are responsible for the overall direction of D&AD, its programmes and where its money is spent. Any Awarded member of D&AD is eligible to stand for election to the Board of Trustees, which is voted on by D&AD Awarded and Full members. Each elected trustee serves a term of three years and New Blood Trustees serve for a year.
Tim Lindsay, Chief Executive, D&AD commented, “This is always a refreshing time of year; almost like a back to school feel for us. We are poised, full of optimism for the year ahead as we announce who will be our new president and trustees. Once again I am blown away by this supremely talented collection of individuals who will help to guide and shape D&AD over the coming months and years.”
“I would like to say a whole-hearted thank you to Mark, who has been a fantastic ambassador for D&AD and a champion of the creative industries, especially around New Blood and the Foundation. I also extend a warm welcome to Andy whose ideas on the future and fearless approach to new technologies will be sure to catapult D&AD into a new way of thinking.”
“With an international calendar of events, exciting new categories for our Professional Awards, some big plans for D&AD Judging, and some ambitious plans for our New Blood programme and the D&AD Foundation, it’s sure to be a year to remember.”
17 Mar, 2015 - D&AD to call upon Insight and Wisdom for new Judging Week festival in 2015
D&AD, the global creative association for the advertising and design industries, will be pulling back the curtain on the judging of the D&AD Professional Awards and opening it to the public for the first time.
Held at The Old Truman Brewery in east London’s vibrant arts and media quarter, D&AD Judging Week 2015 will be held 19-23 April. It will feature a full programme of events, talks and exhibitions, celebrating and showcasing the best in commercial creativity.
The climax will be a free-to-attend public exhibition of winning work held on Thursday 23 April. Spread across three vast floors, visitors will be able to wander through the very best creative work from packaging, products, graphic design, posters, typography, books, digital innovations and films from the past year.
For those interested in unlocking the secrets of D&AD Judging, the must-see will be Judging Week Insights. Fresh from selecting the 2015 Pencil winners, D&AD’s judges will be on hand throughout Thursday for a series of panel discussions to talk about what they loved, what they loathed, and the work (and fellow judges) that caused the most heated debates. Judging Week Insights promises to offer unprecedented access into every jury, with tickets available for free in advance from the D&AD website.
For creative professionals looking to get the most out of Judging Week, also on offer will be an exclusive three-day masterclass called Judging Week Wisdom. With just 60 tickets available, Judging Week Wisdom brings together a conference-quality line-up of sought-after speakers and delivers it in a workshop format, offering an intimate learning experience within the unique setting of D&AD Judging.
Tim Lindsay, Chief Executive, D&AD commented, “We’ve always taken great pride in our judging events. Each year, it’s Judging Week that is the true highlight of the D&AD calendar – both for ourselves and the creatives who join us from all over the world to judge the work.
“But most importantly, we’re making this celebration of creativity available to all. Anyone can come down and explore the work; anyone can come down and listen to an array of extremely talented people and hear what really goes on behind those jury doors. At its heart, D&AD is about sharing, collaboration and inspiration – and that’s exactly what we’re looking to do by creating this Judging Week event.”
Further events at Judging Week include behind-the-scenes Tours (available exclusively and free to Members) and public exhibitions of all the shortlisted work from the new D&AD Next Director and Next Photographer Awards, showcasing some of the best emerging industry talent.
D&AD’s long-running President’s Lecture series will also return, with three new talks from three remarkable creatives:
- Monday 20 April: Dougal Wilson
Dougal Wilson is a director famed equally for his commercials and his music videos. What started with his ‘The Long Wait’ in 2011 for John Lewis, arguably reached a cultural zenith with his ‘Monty the Penguin’ in 2014. Meanwhile artists as diverse as Coldplay, Goldfrapp, Dizzee Rascal and Jarvis Cocker have all come to Dougal for his unique vision, style and ability to stir emotion in an audience.
- Tuesday 21 April: Oliviero Toscani
Italian photographer Oliviero Toscani could never be accused of fearing controversy. As creative director of Benetton for over 20 years, his work has dealt with AIDS awareness, racism, war, religion, anorexia and capital punishment. Often at the cost of a little international diplomacy, his United Colours of Benetton campaigns have tackled the world’s biggest social and political issues.
- Wednesday 22 April: Neil Harbisson
Neil Harbisson is Catalan-raised, British-born contemporary artist and the UK’s first officially recognised cyborg. Neil was born completely colour-blind, but thanks to an antenna implanted in his skull, a world of grey-scale is turned into a symphony of colour, allowing him to listen – yes, listen - to faces, scenes and paintings.
Tickets are free to D&AD Members, £10 for students and £20 for non-members.
The branding and identity for D&AD Judging Week 2015 is being developed by Manchester-based creative studio The Oldham Goddard Experience and will feature illustration from Marion Deuchars.
Eric Kallman, Harriet Devoy, Kate Stanners and Rei Inamoto are among the leading creatives judging this year’s Awards. To find out more, visit http://www.dandad.org/judging-week-2015/
The 2015 Professional Awards Ceremony will return to Battersea Evolution, London on Thursday 21 May. Tickets are available to purchase from the D&AD website.
5 Mar, 2015 - Last chance to enter the new D&AD Next Director & Next Photographer Awards
Wednesday 4 March – Aspiring creative film and photography talent will have until Wednesday 11 March to get their entries in for the final judging round of the brand new D&AD Next Awards.
The Next series aims to bridge the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry.
The D&AD Next Director Award, created in partnership with YouTube and supported by MOFILM, is open to filmmakers with less than two years commercial experience. Entries cost £40 and any type of film can be entered – including short films, commercials, branded content, documentaries and music videos – as long as the submission is under five minutes in length.
The D&AD Next Photographer Award is in partnership with Getty Images and open to new photographers of all ages. Entries cost £20 and photographers are asked to submit three pieces of photography (still or moving image), either from a series or produced individually.
Shortlisted directors and photographers receive international exposure for their work, mentoring from a wide portfolio of acclaimed photographers, agents, production companies and advertising agencies, plus the chance to win funding and grants towards personal and commissioned projects.
The Next Awards feature multiple judging rounds throughout the year, with entrants allowed to make one submission per judging round. The final shortlisted entries will be revealed in April, selected by an all-star panel drawn from across the creative industries.
The overall winner will then be chosen from the combined shortlists and announced at the D&AD Professional Awards Ceremony in May 2015, taking home a coveted D&AD Pencil and earning a place in the 2015 D&AD Annual.
To find out more about the Next Director Award, the jury and to see the first two shortlists, visit: http://www.dandad.org/en/next-director-award/
To find out more about the Next Photographer Award, eligibility criteria and prize information, visit: http://www.dandad.org/en/next-photographer-award/
12 Feb, 2015 - D&AD extends entry deadline for 2015 Professional Awards to 25 February
Thursday 12 February - Creatives aspiring to win a D&AD Pencil this year will have an extra week to complete their entries, following the announcement of a deadline extension.
Entrants will now have until Wednesday 25 February, 23:59 GMT to submit work for the 2015 D&AD Global Advertising and Design Awards. However, entries received after Wednesday 18 February will be subject to a 20% surcharge to cover additional resources needed to process late entries during the extension period.
Visit http://www.dandad.org/professional-awards now to set up your entry.
D&AD Judging Week this year will take place in the new location of The Old Truman Brewery, East London’s revolutionary arts and creative quarter. Held Sunday 19 April – Thursday 23 April, D&AD will be opening up Judging Week to the public for the first time, with an exhibition of winning work headlining a full programme of fringe events. Eric Kallman, Rei Inamoto, Harriet Devoy and Kai-lu Hsiung are among the leading creatives judging this year’s Awards, with the full list available to view at http://www.dandad.org/judges.
Details for the 2015 Awards Ceremony have also been confirmed. The Ceremony will be held on Thursday 21 May at Battersea Evolution, London, with tickets available to purchase from the D&AD Shop from the end of February.
Work entered into the 2015 D&AD Awards must have been commercially released between 1 January 2014 and 28 February 2015 and been produced in genuine response to a client brief. It must not have been entered in previous years. The Awards cost from just £85 to enter this year and submissions should be made in their original language by 25 February 2015. Freelancers and sole traders that are also members of D&AD are eligible to receive a 20% discount.
For more information on entering, including details on eligibility, categories and criteria, visit http://www.dandad.org/professional-awards. Additionally, the dedicated D&AD Awards team are on hand to assist with the entry process. If you have any questions or concerns regarding entries, contact them via e-mail at email@example.com or by telephone on +44 (0) 20 7840 1178.
21 Jan, 2015 - D&AD partners with Hackney Council and BBH to launch NowCreate programme for 14-18 year olds
Wednesday 21 January – D&AD is today launching a new pilot education initiative in partnership with Hackney Council and advertising agency BBH, with the aim of working with local schools to help foster a better understanding of the creative industries.
NowCreate: Hackney, developed by the D&AD Foundation, will be the first time D&AD has worked with young people in secondary education, as it looks to democratise the opportunities that exist in the design and advertising by connecting with a greater diversity of people.
Drawing upon the principles of D&AD New Blood, NowCreate: Hackney will challenge students to tackle a real, industry-led brief and utilise creativity as an agent of social good. Titled "How can we ensure older people are less isolated?", students will be asked to draw upon their local knowledge to design a product or service that tackles social isolation in Hackney.
To set the challenge, D&AD is hosting a briefing day for local schools, where they’ll be able to hear from a range of creatives on what a role in the industry could entail, listen to a ‘client briefing’ from Hackney Council and also take part in two interactive workshops on ideation, creative thinking, narrative and understanding different target audiences.
Following the briefing, students will have two weeks to work together and produce a two-minute film explaining their idea. A panel of industry experts will judge each film submission and shortlisted finalists will have the opportunity to spend a day at digital studio UsTwo, working alongside creative professionals to further develop their ideas before preparing a final pitch to be presented to Hackney Council.
Paul Drake, Director, D&AD Foundation, "NowCreate is about taking what we’ve learnt over the last 37 years delivering our New Blood Awards and using it to support schools and young people.
"As they reach a crucial decision-making age, it can be difficult for students with great ideas or creative talent to identify how they might channel this into a career. Through the Foundation we’re broadening D&AD’s remit and focusing more attention on those who could benefit most from our support and attempting to remove the obstacles that are currently preventing them from flourishing.
"NowCreate will provide a greater understanding of the creative industries and the type of work involved, as well as develop some new skills and approaches that can be applied across other areas of education and beyond."
21 Jan, 2015 - D&AD to turn awards into insight with The Future Laboratory
Wednesday 21 January - D&AD, the global creative association for the advertising and design professions, is announcing a new partnership with trend forecasting consultancy The Future Laboratory, as it looks to draw rich insights from its Professional Awards for the benefit of the creative industries.
Following the annual judging of the D&AD Professional Awards, which this year takes place between 19-23 April, The Future Laboratory will produce a series of trend reports split across seven creative disciplines. The reports will be released exclusively to D&AD Members following the Professional Awards Ceremony in May, before being made widely available in June.
Holly Hall, Awards Director at D&AD, commented: “Each year, D&AD is privy to the world’s best in commercial creativity. D&AD is synonymous with creative excellence and no other body gets to see such an extensive and diverse spread of brilliance across both advertising and design.
"By joining up with The Future Laboratory, we’re aiming to turn this wealth of creative data and case studies that we have into real actionable insight for the benefit of the industry. This partnership will help us provide further inspiration and professional development to both young and old creatives alike, positioning D&AD as an invaluable community resource."
The Future Laboratory first began working with D&AD in 2014, with the two organisations collaborating on the 2015 New Blood Awards. In a step-change from previous years, entrants to the D&AD New Blood Awards were given four trend toolkits to tackle a range of newly designed multidisciplinary briefs. With each brief specifically crafted to accurately replicate the real challenges faced by modern brands and develop the skills sought after by industry, The Future Laboratory partnership enabled young creatives to have to access to the same high-level insight used by industry, to help shape their responses.
Kirsty Minns, Creative Director at The Future Laboratory, commented: "The Future Laboratory is honoured to be working with D&AD to define the trends and forces shaping design and creativity and how these trends will impact the future of the creative industries."
Launching the partnership will be a special President’s Lecture on January 21: ‘Awakening Tech’. Held at Logan Hall, Institute of Education in London, The Future Laboratory will introduce one of their key macro trends for 2015, exploring the rise of ‘phygital’ and seeking to uncover how technological advancements and the digital universe are impacting creative practitioners. Bringing the talk to life will be three digital artists who are using technology to push their craft forward:
- Andreas Fischer, investigating the effects of technology and automation on society and contemporary art
- Quayola, a visual artist whose work explores photography, geometry, time-based digital sculptures and immersive audiovisual installations and performances.
- Lawrence Lek, who is interested in the transformation of utopian visions through prototypes, simulations, videos and installations