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We confess

On 11 January 2016, D&AD Pencils simultaneously started disappearing around the world.

The time has come to put our hands up and confess. It was us.

Why did we do it? To remind the creative community of the true value of a D&AD Pencil, and that when it comes to awards, nothing matters more.

By showing the passion a D&AD Pencil can evoke, we want to inspire future talent so the creative industries can continue to grow. We wanted to remind people of all the hard graft that goes into each award and why striving for creative excellence is still so important.

Never Mess with a Creative's D&AD Pencil. Watch Their Reactions Here.

On January 11th 2016, the world’s leading creatives had their most prized possessions stolen - their D&AD Pencils. From London to Los Angeles and Copenhagen to Cape Town, a team of handpicked insiders set to work, all to remind the world that when it comes to awards, nothing matters more. Of course they were returned, eventually. After much confusion and some rather colourful language, we think they saw the funny side of it. Watch our film and find out just how much a D&AD Pencil matters in the creative industry.
Nothing matters more map.

See how the #dandad story developed on social media

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