The Next Photographer Award in partnership with Getty Images aims to discover and showcase the next generation of talented photographers from around the world. James Day is a multiple D&AD Pencil-winning photographer, and Jury Foreman of the 2016 D&AD Next Photographer Award. Here, he gives his rallying call for entrants.
The marriage of art and commerce has always been a tricky relationship to balance, brimming with potential but also full of compromise for everyone. Never has this been more true than in today's current climate.
That being said, a strong visual aesthetic and bold creative ideas will always stand out from the crowd. This is exactly what I will be looking for from this year's entries to the Next Photographer award.
As a commercial photographer you will initially be judged on your personal work, and this needs to grab peoples attention and hold their interest. In a very saturated market the work needs to stop people in their tracks and take notice. These days there are thousands of photographers and millions of images bombarding us from all angles, so it is increasingly difficult to make yourself heard.
But making yourself heard is something that you must strive to do. By entering these awards it will give you, up and coming photographers, a real chance to get your work in front of those all important people who actually do the commissioning. D&AD is fantastic organisation, I can still vividly remember the pure thrill of having my work included in the Annual for the first time – not to mention the joy of winning my first Pencil!
As a Judge I am looking forward to work that will stop me in my tracks and make me look again.
I want to be stimulated and engaged, excited and entranced.
I hope this year's entries will bring me all of this and more.