One of our D&AD Membership perks is our Members’ Spotlight feature that takes a moment to celebrate the work of different industry professionals. Each interview gives creatives a virtual soapbox, asking what they’re currently working on, what are they most proud of, and if there were one piece of work they wish they’d been responsible for, what would it be?
Meet Rodrigo Castellari...
Introduce your agency.
Currently, F/Nazca is one of the top 10 agencies in the country, developing the communication of major brands, such as Skol Beer, Honda, Trident and P&G. Admired for its creative quality and its ability to engage consumers with brands, F/Nazca is beyond compare, simply because it doesn't want to be like others in the market. The agency gives off this strong and unique personality. Thus, it attracts this type of people and business. We are surrounded by people who love advertising, who strive for the details that improve ads, and who do not let deadlines set the pace.
What are you currently working on?
Currently, we have been working on the opening of the Leica Gallery São Paulo, a photography gallery named after the German brand, with units in other major cities, such as Tokyo, New York, Milan and Los Angeles. The opening coincides with the 100th anniversary of this iconic brand, thus, we embraced history to convey the emotional and cultural value of the project for photography enthusiasts. The result is the recent launch of the film “100”, recreating various pictures that have achieved worldwide fame because, thanks to Leica, they were sensitive enough to capture the greatness of small moments.
100 - Leica Store São Paulo
What work are you most proud of?
The film “Addiction”, created for Nike, which won two Yellow Pencils and two Nominations at D&AD. The production set a parallel between running and drug addiction: when young runners realize that they have become true aficionados for the sport. I’m proud of it creatively, and for the results it had, as the campaign helped redefine Nike’s relationship with young runners in Brazil.
What work from our Archive makes you think ‘I wish I’d done that’?
I wish I’d done the Sony Balls commercial. I think this piece is a true work of art. For me, everything seems to be in perfect harmony, such a simple image in synch with the soundtrack, which, in my opinion, is one of the best ads of all time. Art direction and cinematography are superb. It is a treat from the first to the last frames. In a nutshell: fucking bastards!
What’s the best advice you’ve received during your career?
I would not say I have received any specific advice. It was everything I have learned working with talented people, who I have always admired, that helped shape the professional I am. I guess the main conclusion from all these learnings is to focus 100 per cent on the quality of the work. Every minute lost in a meeting room is a minute lost forever. And good ideas are fragile, they need the minutes, the attention, and the focus to keep existing.