One of our D&AD Membership perks is our Members’ Spotlight feature that takes a moment to celebrate the work of different industry professionals. Each interview gives creatives a virtual soapbox, asking what they’re currently working on, what are they most proud of, and if there were one piece of work they wish they’d been responsible for, what would it be?
Meet Jon Andrews...
Introduce your place of work.
I work as a Creative Director at OgilvyOne London, where I head up the agency's Creative Technology department. Part of the global Ogilvy network, OgilvyOne is the world’s leading Customer Engagement Agency. Our promise is to ‘unlock total customer value’. This means we look beyond the one-off transaction, to maximise the full value of every customer during their lifetime with a brand.
What are you currently working on?
It seems like I've been forever pitching these last few months, but in between things I've mostly been working on a few "wearable" projects for a couple of our clients and prototyping some interesting concepts for a couple of others. All top secret of course!
What work are you most proud of?
This would have to be my "Magic of Flying" outdoor campaign from last year. Apart from a couple of Pencils (which made me do a little wee, I was so happy) it also won a Grand Prix at Cannes and a load of other metal. Yup - I'll do well to do anything as good as that for a while I think.
Magic of Flying picked up a Yellow Pencil for both Digital Design and Integrated & earned Media at the D&AD Awards 2014
What work from our Archive makes you think ‘I wish I’d done that’ and why?
I loved 24 hours of Happy. Not many of us get budgets of this kind or access to A-list celebrities, but it was executed flawlessly and didn't try and be too clever. A simple idea but pushed to the max. Envious.
24 Hours of Happy / Nomination / Digital Design / 2014 / We are from LA
What’s the best advice you’ve received during your career?
Being BBH's first ever creative technologist, I was lucky enough to be considered vaguely interesting by SIr John Hegarty, who would invite me into his office to chat. He made me realise the importance of the "idea", and made me relise the relevance of traditional advertising in today's technological landscape is more important than ever. Never think technology first, and always have an emotional insight at the heart of your creative idea.