D&AD New Blood Awards 2024

Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.

The entry deadline for 2024 has now passed and the winning work will be available to view in May. Pencil levels will be announced at the New Blood Awards 2024 ceremony taking place on Thursday, 4 July.

Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.

Questions about your brief?

Please note: The brands who participate in New Blood Awards generously supply information about their brand in order to help you answer their brief. Please be careful how you use this information. If you have questions, get in touch with newblood@dandad.org in the first instance. Please avoid using brand's community and online spaces to enquire about the brief.

New Blood: The Portfolios

The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital.

Deadline to enter: 5 June 2024, 5pm BST

Meet the creatives who will be judging your work

See judges

21GRAMS

Jury President

India Pearce
See judges

Adobe

Jury President

Rohil Borole
See judges

Airbnb

Jury President

Laura Cortes
See judges

Bumble

Jury President

Sarah Lefkowith
See judges

Coca-Cola

Jury President

Sachini Imbuldeniya
See judges

Dirt is Good

Jury President

Nkgabiseng Motau
See judges

Durex & Design Bridge & Partners

Jury President

Pedro Rosa
See judges

Fossil Fuel Non-Proliferation Treaty

Jury President

Mitsuko Sato
See judges

giffgaff

Jury President

Chomoi Picho-Owiny
See judges

Google Fonts & The Typographic Circle

Jury President

Gustavo Greco
See judges

HSBC

Jury President

Pedro Americo
See judges

IMAX

Jury President

Hsu-Ying Fullick
See judges

Kraft Mac & Cheese

Jury President

João Caetano
See judges

Nando's & NCA

Jury President

Nimo Awil
See judges

O2 & Serviceplan

Jury President TBC
See judges

Sky

Jury President

Fura Johannesdottir
See judges

Twister & 1HQ Netherlands

Jury President

Frederico Roberto
See judges

Universal Music

Jury President

Rebecca Brooker
Read Bio

White Pencil

Jury President

Kwame Taylor-Hayford

Key dates

- October 2023 — D&AD New Blood briefs launch
  
  D&AD New Blood briefs launch
- Top brands issue real world briefs
- January 2024 — Entry site opens
  
  Entry site opens
- Enter your response to the brief
- 20 March 2024 — Entry deadline
  
  Entry deadline
- Enter your work by 5pm GMT
- April–May 2024 — New Blood judging
  
  New Blood judging
- Judges decide on Pencils
- Late May 2024 — Winners revealed
  
  Winners revealed
- Winners will be announced without Pencil levels
- July 2024 — D&AD New Blood Ceremony
  
  D&AD New Blood Ceremony
- Pencil levels revealed at the ceremony
- July 2024 — New Blood Festival
  
  New Blood Festival
- Bringing industry and new creative talent face to face
- Late July — New Blood Academy
  
  New Blood Academy
- Helping selected awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more

Everything you need to know

Download the briefs

Here they are, in all their glory. Take them in and take them on.

Supported by

Explore more

See who picked up a New Blood Awards 2023 Pencil

The Pencil levels were revealed at the New Awards Ceremony in Protein Studios, London on 6 July 2023. Watch back here.

D&AD New Blood Academy

New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.

Learn more

Tips & tricks

Keep up to date

Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.

Real clients, real briefs, real experience

Get in touch

New Blood Team

+44 (0) 207 840 1111
Contact D&AD New Blood

Partnerships Team

+44 (0) 207 840 1129
Contact Sammi

Quick Links

New Blood Festival
New Blood Academy

Sign in to Your Account or Register

Password Reminder

D&AD New Blood Awards 2024

Real briefs, set by real clients, judged by the industry's top creatives

Questions about your brief?

New Blood: The Portfolios

Meet the creatives who will be judging your work

A rough guide to guiding your students through their New Blood entry.

Make sure your entry stands out at judging with these need-to-know tips.

Essential information on who can enter D&AD New Blood Awards and how to do it.

All the nitty gritty small print that you need to respond to a New Blood Awards Brief.

Download the briefs

Supported by

Explore more

New Blood Online Course

Bridging Creativity Gap

D&AD x Protein: Future Creatives Report

See who picked up a New Blood Awards 2023 Pencil

D&AD New Blood Academy

Creative Directors reveal where they look for inspiration, and where their ideas come from.

L.A. Ronayne shares her killer tips on how to make your ideas next-level

Your step-by-step guide to making your work more brave, and more ballsy.

Stuck for ideas? Try these 6 tips to get you back on track

Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.

Henry Hicks knows just what it takes to create work for change

What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.

Use real connections and tangible experiences to bring your experiential activations to life.

Keep your eyes on the prize, with tips from New Blood Alumni

Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?

Are you onto a winner? Try asking yourself these five key questions

Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.

These ideas created more than just a reaction. They provoked real action.

We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur

Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.

Here's how to turn that difficult creative challenge into a chance to shine

Keen to impress? Get the inside scoop on what the Judges want

Ready to get the Judges’ attention? This is how you do it

Vikki Ross reminds us why words are the copywriter's weapon of choice

The best creative work knows what’s next and how to change it up

Get down to the nuts and bolts with a brief-busting exercise

Understand the issue that's affecting the industry as a whole

Learn how to turn facts and figures into creative building blocks

How about using your New Blood entry to get people talking?

See our handy cheat sheet to find out what each Pencil represents

Discover the organisations and initiatives bringing new blood into the industry

Get in touch

New Blood Team

Partnerships Team

Quick Links