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How to communicate strategy

In an exclusive excerpt from our strategy masterclass Paula Bloodworth from W+K Portland explains how to effectively present your strategic thinking

The best ideas in the world won’t get off the ground if you cannot convince others – be it others in the creative team or the clients themselves – to get on board. Beyond just offering up the research, Paula Bloodworth from W+K Portland talks through some key tactics that strategists, creatives, and account people alike can employ to bring the client on board with their thinking.

This is an exclusive excerpt from D&AD’s online Strategy masterclass course, covering everything from developing, communicating to implementing effective strategies. More information and sign-ups here. Explore D&AD Masterclasses here.

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