Fleur Isbell couldn’t have predicted that just over two years after winning In Book with her New Blood Awards entry, she would be briefed with designing the D&AD Annual.
Neville Brody often talked about the importance of nurturing young talent in his time as President (2012-13) and when the D&AD Annual 2013 came around that's exactly what he did. For this renowned commission he moved away from established designers and opted instead for 24 year old Fleur Isbell, Academy 2011 attendee.
Fleur was honoured to be briefed on the design of the Annual. Not only was she keen to represent D&AD's global creative community, as in her own words, 'creativity is for the world', but she also wanted to create a solution that included the users in the process beyond just the printed book. When talking about her initial thoughts on the project Fleur said, 'it wasn't just about designing a front cover, it was about designing a system', which allowed the users to interact with and share.
Afer the time she spent studying and analysing maps and data, Fleur's visual experimentation resulted in stunning colour patterns and a distinct horizon line that was created by the lattitude of each location. It was that visualisation that reflected a 'new' horizon of creativity that set the tone for the Annual cover. The metadata from the date that entries opened, 1 November 2012, was used to create a colour pattern and Global Horizon unique to each participating country.
Wherever you are in the world, go online to create your own Global Horizon pattern specific to your location. Everyone can be a part of this, 'living global design'.
The ultimate guide to the world's very best creative work over the years, pick up your copy of the D&AD Annual now.