Ali Ali is an acclaimed advertising director from Cairo and former Executive Creative Director and Founder of Elephant Cairo. He was named by the 2015 Gunn Report as one of the top ten advertising directors in the world today. Such is his level of experience in the field of advertising crafts, Ali not only acted as a Judge on the Film Advertising Crafts Jury 2016, he also gave a talk '10 Stupid things that I learnt in advertising' at the inaugural D&AD Festival, April 2016.
His impressive awards haul includes a Yellow Pencil for Direction at the D&AD Professional Awards 2015, however, he's perhaps best known for his Panda cheese commercials.
This interview took place in the lead up to D&AD Festival, and sees Ali talk creative style, approaching a brief and what a D&AD Pencil means to him.