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D&AD Festival Speaker Interview: Gaston Legorburu

Gaston Legorburu set much of the strategic and creative vision for the SapientNitro brands for the past ten years. Today Gaston serves as the Chief Creative Strategist for Publicis.Sapient providing clients with forward-thinking insights on their most transformative marketing and business challenges. Readers of Gaston’s New York Times bestselling book Storyscaping, industry pundits, and audiences worldwide can attest to his visionary ability to see and shape what’s next for brands and humans.

In the interview below, Gaston discusses his book and what advertisers can learn from his approach to storytelling, ahead of his appearance at the inaugural D&AD Festival.

Gaston Legoburu D&AD Festival Speaker 2016 Publicis Sapient

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