• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

How to respond to a creative brief

Kit Altin shares tips to simplify complex briefs

The quality of a creative brief can make or break your project. It’s obvious really, but you’d be surprised by how many bad briefs still find their way into creative departments.

Kit Altin, the woman who persuaded David Cameron to do a policy u-turn in six weeks, is on the roster of D&AD Masterclass leaders. Here, she has set an exercise to help you simplify a creative brief process in three easy steps, taken from her D&AD Masterclass, Briefing your creative team.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again