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The Best Writing for Advertising of 2015

Previously a D&AD Professional Awards Judge, Greg Hahn of BBDO New York knows a thing or two about writing for advertising. Here he explores the craft, giving advice on writing copy and illustrating with examples from the D&AD Writing For Radio sub-category.

See the Best Copywriting Examples from the D&AD Professional Awards

Full credits and assets for the commercials shown can be found below. At the D&AD Awards, copywriting is recognised in the Writing For Advertising category, as well as Radio Advertising:
Momsong, Wieden+Kennedy Portland
Marvellous Creations, Saatchi & Saatchi Dubai
Foreign Objects, Leo Burnett Melbourne
Mistakes, Clemenger BBDO New Zealand
Your Destiny, Impact BBDO

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.
 
For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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