Previously a D&AD Awards Judge, Greg Hahn of BBDO New York knows a thing or two about writing for advertising. Here he explores the craft, giving advice on writing copy and illustrating with examples from the D&AD Writing For Radio sub-category.
See the Best Copywriting Examples from the D&AD Awards
Full credits and assets for the commercials shown can be found below. At the D&AD Awards, copywriting is recognised in the Writing For Advertising category, as well as Radio Advertising:
Momsong, Wieden+Kennedy Portland
Marvellous Creations, Saatchi & Saatchi Dubai
Foreign Objects, Leo Burnett Melbourne
Mistakes, Clemenger BBDO New Zealand
Your Destiny, Impact BBDO