Briefs don't come much bigger than designing the shop window of a flagship store. That's exactly the challenge John Lewis set young creatives in their 2016 New Blood Awards brief. But they weren't after any old display, they wanted the window of the future. Only something inspiring, inventive, conceptually relevant and eye-catching would do for their Oxford Street shop. We went on a spree through D&AD's archive to find you the most attention-grabbing spatial and environmental design winners so far.
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