Awards - Why Does it All Matter? Twitter Facebook Pinterest Winning an award is the goal of many creatives. But why? We asked some of the world's top figures from advertising and design to tell us why they think awards schemes matter. Iain Tait, Executive Creative Director, Wieden+Kennedy Register Now toKeep Reading Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Register Now Why Register? Swipe to hide Why Am I Being Asked to Register? We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox. This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything. Sign In toYour Account Username: Password: Forgotten password?