What John Lewis’ Christmas ads can teach us about storytelling in film
adam&eveDDB’s Chief Creative Officer explains how the films we make can tell stories better
“In features, you have time to build the characters and set up the plot — I think the best commercials do that but in 60 seconds,” says Richard Brim, Chief Creative Officer at adam&eveDDB and current D&AD President. In this exclusive excerpt from a D&AD Masterclass, Brim talks us through the making of iconic John Lewis Christmas adverts 'The Boy and The Piano' and ‘Buster the Boxer’ to illustrate three points filmmakers can keep in mind to tell better stories, including learning how to read the room and understanding how to put your own unique spin on narratives.
This is an exclusive excerpt from D&AD’s online and on-demand The Application of Storytelling course, that breaks down how to apply effective storytelling in the digital space. More information and sign-ups here. You can also explore more online courses here, as well as upcoming in-person and online teaching here.