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What is the D&AD Impact Programme?

D&AD Impact celebrates creative ideas that are making a real and positive difference to the world

Beginning life in 2011 as the White Pencil, D&AD Impact has evolved to become more than an award. It’s also a programme that supports young creatives, designers, and entrepreneurs who are helping to shape the future. The Impact Programme is for anyone shortlisted in our Future Impact category. This rewards early-stage designs and initiatives that offer creative solutions to contemporary problems, helping to drive progress toward the UN's 17 Sustainable Development Goals. Impacters get access to 12-months of mentoring, peer support, training, and visibility. They can also apply for grants from a £25,000 Impact Fund.

D&AD Awards 2022 is now open for entries​. Submit your work and be part of more.

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