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The value of creativity in media

Tess Alps is the Chair of Thinkbox, the marketing body for commercial TV in the UK. Immediately prior to this she was the Chairman of the PHD Group in the UK. 

In this article she looks at the current state of creativity in media, and why now is the right time for the introduction of D&AD Pencils for Media. A former Jury President of the Media category, Tess also highlights a number of creative media examples and award winning campaigns that could have been entered into our Media category. 


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