With Valentine's Day waiting in the wings, we wanted to share our favourite creative work that celebrates not just romantic love, but love in all shapes and forms. From conservation Kama Sutra to sexually suggestive stationery, we’ve dived head over heels into the D&AD Archive to give you the best campaigns with heart.
Love Has No Labels
AdCouncil highlight the implicit bias of cultural stereotypes, instantly exposing and shattering them in a simple and powerful outdoor activation.
Award: Graphite Pencil / Digital Marketing / Social Video / 2016
Client: Ad Council
To engage young people with conservation issues, DDB New York created illustrations of endangered animals procreating for the continuation of the species. “The only thing going extinct is the missionary position”.
Award: Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2016
Agency: DDB New York
In an advert for Scrabble, Mattel reinvent the classic tale of boy meets girl. In an exercise in sheer copywriting genius, the story is told entirely through anagrams showing that “there’s magic in words”.
Award: Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2016
Agency: Lola MullenLowe
In an ode to things more carnal, Tiger Brands narrate the grotesque copulation of household pests. A slightly more unconventional love story, this is Radio advertising at its finest.
Award: Yellow Pencil / Radio Advertising / Radio Advertising Campaigns / 2016
Agency: TBWA/Hunt/Lascaris Johannesburg
Client: Tiger Brands
This is Wholesome
After Honey Maid’s This is Wholesome ad was met with a negative backlash, Droga5 responded with an online film that turned messages of hate into love.
Award: White Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015
Client: Mondelez International
IKEA Valentine's Day
In celebration of romance, IKEA’s tongue-in-cheek Press Ad entitled couples to a free cot if their baby was born exactly 9 months after Valentine’s Day.
Award: Graphite Pencil / Press Advertising / Tactical Press Advertising / 2014
Agency: 303 Lowe Perth
Coco de Mer
Known for being unabashedly provocative, Coco De Mer ensure their personality and voice extends throughout every element of their brand. Peddlers and purveyors of all things erotic, it makes sense then, that even their stationary should include a range of simple yet brilliant, sexually suggestive envelopes.
Award: Wood Pencil / Graphic Design / Stationery / 2009
Agency: David & Goliath
Client: Coco de Mer
Tango Valentine's Mailer
Tango take advantage of Valentine's Day to create a Direct Mailer that allows couples to track the success of their evening via their handy tablecloth chart.
Award: Wood Pencil / Graphic Design / Direct Mail / 2002
Agency: Tango Design
Client: Tango Design
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.