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8 Award Winning Ad Campaigns with Heart

With Valentine's Day waiting in the wings, we wanted to share our favourite creative work that celebrates not just romantic love, but love in all shapes and forms. From conservation Kama Sutra to sexually suggestive stationery, we’ve dived head over heels into the D&AD Archive to give you the best campaigns with heart.

Love Has No Labels

AdCouncil highlight the implicit bias of cultural stereotypes, instantly exposing and shattering them in a simple and powerful outdoor activation.

Award: Graphite Pencil / Digital Marketing / Social Video / 2016 
Agency: R/GA
Client: Ad Council

Endangered Love

To engage young people with conservation issues, DDB New York created illustrations of endangered animals procreating for the continuation of the species. “The only thing going extinct is the missionary position”.

Anagram Lovers

In an advert for Scrabble, Mattel reinvent the classic tale of boy meets girl. In an exercise in sheer copywriting genius, the story is told entirely through anagrams showing that “there’s magic in words”.

Award: Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2016 
Agency: Lola MullenLowe
Client: Mattel

Sexy Times

In an ode to things more carnal, Tiger Brands narrate the grotesque copulation of household pests. A slightly more unconventional love story, this is Radio advertising at its finest.

Award: Yellow Pencil / Radio Advertising / Radio Advertising Campaigns / 2016 
Agency: TBWA/Hunt/Lascaris Johannesburg
Client: Tiger Brands

This is Wholesome

After Honey Maid’s This is Wholesome ad was met with a negative backlash, Droga5 responded with an online film that turned messages of hate into love.

IKEA Valentine's Day

In celebration of romance, IKEA’s tongue-in-cheek Press Ad entitled couples to a free cot if their baby was born exactly 9 months after Valentine’s Day.

Coco de Mer

Known for being unabashedly provocative, Coco De Mer ensure their personality and voice extends throughout every element of their brand. Peddlers and purveyors of all things erotic, it makes sense then, that even their stationary should include a range of simple yet brilliant, sexually suggestive envelopes. 

Award: Wood Pencil / Graphic Design / Stationery / 2009 
Agency: David & Goliath
Client: Coco de Mer

Tango Valentine's Mailer

Tango take advantage of Valentine's Day to create a Direct Mailer that allows couples to track the success of their evening via their handy tablecloth chart.

Award: Wood Pencil / Graphic Design / Direct Mail / 2002 
Agency: Tango Design
Client: Tango Design

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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