The forms of letters, and possibilities offered by typefaces have long provided inspiration for designers. In this Archive Dive, we take a look at some award winning logo examples from the past 20 years which have used type in playful, thoughtful and innovative ways. Often using double-meanings, negative space or metaphor, these are brand identities of the highest order.
Have a browse through, and then enter your own.
Horse Brand Identity
Wood Pencil / Graphic Design / Logos / 2014
Design Studio: Horse
Horse wanted to create a logo that would act as a shorthand for their design studio, be both memorable and easily identifiable, and have the ability to work across a range of media.
Wood Pencil / Graphic Design / Logos / 2015
Design Studio: Burgess Studio
Burgess Studio crafted an affable identity for Bones, an East London restaurant and takeaway celebrating everything served on the bone.
Design Studio: Glazer Design
Graphite Pencil / Graphic Design / Logos / 2014
Design Studio: GBH
The Miss Kō logotype is simply 9 grains of rice; the staple of all Asian cuisine and integral to the Asian way of life. The logo is flexible by nature. It lives in both printed and digital formats, with a formal and informal arrangement.
A logotype and promotional material for session musician piano player Ronnie Teape. The logotype is a combination of the musician's silhouette and a lower case 't' to represent a piano and the initial letter of Teape.
Design Studio: Arthur Steen Horne Adamson
A family business founded 60 years ago, Lark offers personal and bespoke products. Many of Lark’s clients are private, insuring expensive, bespoke, highly valuable items. Taking cues from the world of tailoring and craftsmanship, ASHA developed an identity that embodied these qualities, captured in the sentiment of ‘insurance made to measure’. The master logotype embodies a subtle yet distinctive ‘lark’ and is further supported by a range of crests for business areas with ‘1948’ to reinforce the brand’s heritage.
Wood Pencil / Corporate & Brand Identity / Symbols and Logotypes / 2001
Agency Andrew Ross
The Oven Logo
Wood Pencil / Corporate & Brand Identity / Symbols, Logotypes & Typefaces / 2004
Design Studio: unreal
Wood Pencil / Graphic Design / Integrated Graphics / 2013
Agency: Studio Dumbar
Alzheimer Nederland works hard to raise awareness and funds for vital research into Alzheimer’s disease and other forms of dementia. Having met patients, families and carers to experience the impact of the disease first-hand, Studio Dumbar developed an instantly recognisable identity. The new logotype is bold and confident. The ‘vanishing points’ visualise the effects of dementia, while they can be seen as a source of light and hope.
White Logistics & Storage Identity
Wood Pencil / Graphic Design / Logos / 2012
Agency The Allotment
The Allotment's brief was to develop a brand proposition and identity that would communicate White’s drive and passion, and put them on the map in the minds of potential customers. Research showed White Logistics genuinely makes a difference by going that extra mile to solve customers’ challenges. This is expressed through the new straight forward ‘black and white’ problem solving attitude and visual expression.
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.