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6 uses of type that cause emotional impact

Could you activate a cause close to your heart through the power of type? Monotype's 2016 New Blood Awards brief challenged young creatives to do just that. As the brief stated, 'The right typeface, used in the right way, gives a cause, movement or change its true voice'. We leafed through D&AD's annuals to bring you a demonstration of the most emotive uses of Typography. Here we give you six examples that subvert, layer and provoke, plus a call to arms from the Monotype Judging Foreman, Craig Oldham. 

Foreword from the Foreman

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