Building trust for groundbreaking work; interview with Joy Howard
Joy Howard has had one of the most illustrious careers in the industry. Her data driven creative process has reinvigorated brands and spearheaded new forms of consumer engagement. Currently she heads all things marketing at Sonos as Chief Marketing Officer.
Here she argues about the importance of data, why trust is the foundation to build strong creative work and how to overcome fear.
Building Trust As The Foundation Of Creating Great Work
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