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Creatives have more power than ever to influence people's lives

Branding Jury President Tosh Hall discusses creativity, technology and what makes Pencil-winning work

Owning a distinctive, authentic voice is what makes brands stand out in today's oversaturated cultural landscape. Now more than ever, it's crucial to adopt a unique visual language that converts emotion to awareness and sales. Creative agency JKR has been at the forefront of this practice, with their branding work on Dunkin' Donuts, Miller Harris Scarves and The Gut Stuff winning them numerous awards.

Here, JKR's Global Chief Creative Officer and Brand Jury President at D&AD Awards Tosh Hall talks about the future of branding, how technology is changing the way we work and what he's expecting to happen in the jury room.

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