What is the future of creativity? That is the question a new partnership between D&AD and creative agency Superimpose Global aims to answer. Bringing on board opinions and analysis from industry experts, the partnership will see the launch of a new monthly essay series on the D&AD website. From the new technologies and skills creatives will need to master to the changing demographics of the industry itself, each article will offer unique insights from the most exciting topics to the most pressing issues facing the creative industries today and tomorrow. The essay series launches in October and will be hosted on www.dandad.org
Defying their own limits in every aspect, this year sees the rise of one trailblazer that is shaping consumer culture of tomorrow. Already tearing up publishing protocols, starting national movements and turning brands on their heads, we’re introducing new thinking from Superimpose Global, a new type of agency.
Out with the old, in with the new. Meet the new faces: consumers, creators and connectors rejecting the ‘advertising’ label and industry that keeps missing the mark with the next generation.
Judging by the agency’s output to date, it’s clear the deliberate subversion of traditional industry rules is to foster a new breed of creative thinking. ‘Doing things differently’ may be a simple tag line, but this is the reason of their very existence. Superimpose Global isn’t just another agency acting as a vehicle for brand objectives, outrightly stating that ‘challenging brands to go further’ is their mission.